Digital Marketing Operations Manager, North America

We exist to create positive change for people and the planet. Join us and make a difference too! Job Title: Digital Marketing Operations Manager, North America (Assurance) Location: Canada or US Own the engine behind every click in the US & Canada. Make campaigns faster, cleaner, smarter. BSI's Assurance division is hiring a Digital Marketing Operations Manager - North America (NorAm) to power the infrastructure, execution, and analytics behind our regional marketing engine. You'll be the operational bridge between the NorAm marketing team and the Global Digital Hub, ensuring every digital program is launched flawlessly, tracked accurately, and improved continuously through data-driven insight. From automation workflows to web forms to ROI dashboards, you'll safeguard campaign integrity, regional adaptability, and full-funnel performance. If you're a hands-on, analytical, tech-savvy marketer who thrives on process excellence and measurable impact, this role is for you. What you'll own: • Campaign operations & execution: Build, test, segment, and deploy campaigns in Pardot via Workfront workflows; manage lead scoring, grading, and assignment rules; maintain the regional marketing calendar to hit SLAs and launch dates. • Data plumbing & attribution: Enforce UTM standards; ensure airtight source/medium/campaign tracking from Pardot → Salesforce; maintain naming conventions and data dictionaries. • Reporting & analytics: Own NorAm dashboards (MQLs, SAL/SQL, pipeline, velocity, CPL, email KPIs, web engagement, ROI) using GA4 and Power BI/Excel; deliver post-campaign analyses and recommendations. • Web & asset management: Build and localize landing pages, forms, and gated assets in Sitecore; run QA for copy, links, form logic, UTM accuracy, accessibility, and responsive design; support CRO testing. • SEO/paid media alignment: Partner with the Global Digital Hub on keyword strategy, tagging, pixel governance, and conversion tracking across paid search/social/display. • Compliance & governance: Operationalize CASL, CAN-SPAM, CCPA/CPRA, and GDPR requirements; manage preference centers, double-opt-in as needed, and suppression rules. • Enablement & support: Provide playbooks, checklists, and office hours for marketers and stakeholders; triage issues and drive continuous improvement. How you'll measure success: • Campaigns launched on time and error-free (QA pass rate, cycle time from brief→launch). • Attribution completeness (UTM coverage, reduction in "unknown" sources). • Data quality (valid lead routing, duplicate rate, enrichment success). • Funnel performance (form CVR, email deliverability/CTR, MQL→SQL conversion, pipeline contribution, ROI). • Operational efficiency (Workfront SLA adherence, backlog burn-down, rework reduction). What you bring: • Ops depth: Mastery of campaign lifecycle execution, lead scoring, and funnel diagnostics. • Platform fluency: Advanced Pardot (Account Engagement) and strong Salesforce admin collaboration; Workfront power user; solid CMS/Sitecore know-how. • Analytics mindset: Proven ability to build dashboards, analyze patterns, and translate insights into action (GA4, Excel/Power BI). • QA + troubleshooting: Meticulous attention to detail; able to debug tracking, forms, automation, and deliverability. • Process excellence: Documentation, governance, and scalable frameworks are second nature. • Collaborative communicator: Works seamlessly across teams, time zones, and stakeholders; clear written and verbal communication. Qualifications: • Bachelor's degree in Marketing, Communications, Business, or related field. • 5+ years in digital marketing operations/automation within B2B (professional services, SaaS, or regulated industries preferred). • Demonstrated expertise with Pardot, Salesforce, and Workfront; strong UTM/attribution discipline. • Experience building dashboards and reports (Excel, GA4, Power BI or equivalent). • Familiarity with regional privacy and email compliance (CASL, CAN-SPAM, CCPA/CPRA, GDPR). Language & travel: • Languages: Strong command of English and French (verbal and written). • Travel: Up to 10% for team collaboration, events, and stakeholder engagement. BSI - Your Partner in Progress We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in. Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we're truly impartial, and home to the ultimate mark of trust, the Kitemark. Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company. If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family! What we offer The salary for this position can range from $76K to $90K annually; actual compensation is based on various factors, including but not limited to, the candidate's competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons. Canada - BSI offers a competitive salary, 20-days annual leave, bank holidays, health, vision, dental and life insurance, pension plan with company contribution, short-term and long-term disability, pregnancy and parental leave, registered savings plan, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle. U.S. - BSI offers a competitive salary, 20-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle. D&I Policy BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization - all while having fun doing great work. BSI is a community where everyone can thrive. If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner. About Us BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments. Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs. Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society's critical issues - from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world. BSI is an Equal Opportunity Employer dedicated to fostering a diverse and in