Digital Marketing Director

Description We are looking for a strategic Director of Audience Growth who is hands on to shape programs that expand audience reach, strengthen subscriber engagement, and connect effectively with healthcare audiences and pharmaceutical audiences. The ideal candidate will bring a strong command of full-funnel campaign strategy, lifecycle marketing, and performance optimization across digital channels. Responsibilities: - Lead end-to-end digital marketing strategy designed to increase audience acquisition, improve subscription growth, and elevate brand visibility within target markets. - Develop and refine full-funnel campaigns that engage healthcare audiences and pharmaceutical audiences through coordinated channel planning and tailored messaging. - Create, launch, and optimize lifecycle marketing journeys, including email and SMS programs, to improve engagement, retention, and conversion outcomes. - Oversee campaign measurement and reporting, using performance data and analytics to identify trends, test improvements, and strengthen return on investment. - Direct B2B marketing initiatives that support demand generation efforts and expand reach through targeted digital tactics. - Manage programmatic advertising and content syndication activities to drive relevant traffic, broaden awareness, and support commercial goals. - Partner with cross-functional stakeholders to align marketing strategy with business objectives, audience needs, and market opportunities. - Establish testing frameworks across campaigns and channels to continuously improve creative effectiveness, audience segmentation, and conversion performance.D Requirements - Proven experience leading digital marketing strategy at a director level, preferably within clinical research, healthcare, pharmaceutical, or related regulated industries. - Strong background in B2B marketing, brand development, and full-funnel campaign execution across multiple digital channels. - Demonstrated success building and optimizing lifecycle marketing programs, including email automation and SMS outreach. - Hands-on ability to analyze campaign results and translate insights into actionable improvements using tools such as Google Analytics. - Experience reaching specialized stakeholder audiences, including healthcare providers or similar stakeholder groups. - Deep understanding of programmatic media, content syndication, and performance-driven demand generation strategies. - Excellent leadership and cross-functional collaboration skills, with the ability to guide strategy and execution in a fast-paced environment. Innovation starts with people.® Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use (https://www.roberthalf.com/us/en/terms) and Privacy Notice (https://www.roberthalf.com/us/en/privacy) .