Digital Marketing Manager

We are seeking a highly driven, hands-on Marketing Manager to lead and scale our digital marketing efforts across multiple e-commerce and paid media channels. This role is ideal for someone who thrives in a fast-paced, entrepreneurial environment and enjoys owning both strategy and execution. You’ll work closely with company leadership to optimize marketing performance, improve return on ad spend (ROAS), and drive measurable e-commerce revenue growth. The ideal candidate is analytical, creative, performance-focused, and comfortable managing campaigns directly across several digital platforms. What You’ll Be Doing • Develop, manage, and optimize digital marketing strategies across: • Meta (Facebook & Instagram) • Google Ads (Search, Display & YouTube) • TikTok • Pinterest • Snapchat Ads • Email & SMS Marketing • Shopify and marketplace platforms • Own day-to-day campaign execution, including: • Campaign launches and optimization • Audience targeting and segmentation • Budget allocation and pacing • A/B testing and performance analysis • Monitor and analyze KPIs including: • ROAS • CAC • Conversion rates • Revenue growth • Marketing efficiency • Conduct competitor analysis, market research, and trend analysis to identify growth opportunities. • Partner closely with leadership on strategy, testing, and performance improvements. • Manage and grow social media presence with a strong understanding of performance-driven content. • Oversee digital marketing asset creation including: • Product content • Photography coordination • Video production/editing support • Ad creative organization and optimization • Maintain consistent reporting cadence with actionable insights and recommendations. • Improve tracking, attribution, and marketing data organization across platforms and tools. What Success Looks Like • Improved ROAS across paid media channels • Increased e-commerce revenue growth • More efficient use of marketing spend through optimization and testing • Stronger performance across DTC and marketplace channels • Structured reporting and data-driven decision-making What We’re Looking For • 4+ years of hands-on digital marketing and e-commerce experience • Strong experience managing paid media campaigns across Meta and Google Ads • Experience with Shopify and direct-to-consumer (DTC) e-commerce brands • Proven ability to analyze campaign performance and optimize based on data • Experience managing multi-channel marketing campaigns with measurable results • Understanding of attribution, tracking, and performance reporting • Comfortable working in both strategic and execution-focused capacities • Strong communication and collaboration skills • Self-starter mindset with the ability to take ownership and drive initiatives forward Preferred Qualifications • Experience with TikTok Ads and marketplace advertising • Familiarity with email/SMS marketing platforms • Experience supporting product launches and promotional campaigns • Background in startup, founder-led, or fast-growth environments • Knowledge of creative testing and performance-driven content strategy Why This Role? This is an opportunity to make a direct impact on a growing e-commerce business where your ideas, strategy, and execution will influence revenue growth and overall brand performance. We’re looking for someone who can bring structure, innovation, and accountability while helping scale the business to the next level. Equal Opportunity Statement Robert Half and our client are Equal Opportunity Employers. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, gender, gender identity, sexual orientation, disability, veteran status, or any other protected characteristic.