Marketing Manager, Demand Gen

Summary: A fast-growing, well-financed AdTech company in the Dynamic Creative space, with a focus on Digital, Social, and Advanced-TV Advertising, is looking for a talented and experienced Marketing Manager, Demand Gen. The Marketing Manager, Demand Gen will be a master at developing, executing, scaling, and measuring innovative and results-focused demand generation and paid media programs that will be a significant growth driver for the company. In addition, you’ll be the first official hire for this role, so your fingerprints will be all over the future structure of this part of the organization. This is a fantastic growth opportunity for the right individual. This role reports to the Senior Product Marketing Manager and requires a high degree of creative thinking and operational excellence. The right candidate for this position is ideally an expert across a variety of marketing disciplines, with a focus on demand gen/paid media activation, and thrives in agile and collaborative environments where people are curious, passionate about our mission, and want to deliver impact at scale. Responsibilities: Support Sr. Product Marketing Manager in creating new and innovative ways to communicate the value proposition Design, execute and maintain our demand generation strategy, and paid media campaigns, across channels and programs including but not limited to: LinkedIn & Google AdWords campaigns, industry award submissions, and various outbound communication efforts, to drive awareness and engagement across our target audience of brands and agencies Forecast, analyze, and develop action plans to improve the impact of marketing activities on sales pipeline, revenue, and sales cycle length, and report on this to internal stakeholders Support greater marketing and strategy efforts with channel expertise Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance Stay on top of latest trends in demand gen and paid social advertising Regularly research competition and conduct market research to help develop ways to differentiate ourselves Qualifications: Experience in B2B demand gen/paid media campaigns, or an adjacent discipline Experience with Google Analytics, Adwords a must, and additional MarTech tools a plus Proven ability to manage multiple projects, programs, and priorities in a fast-paced, dynamic environment A collaborative attitude combined with a can-do spirit; willing to jump in wherever needed Have a “test and learn” mindset with the mentality to continually assess KPIs to monitor business performance Knowledge of the structure and underlying business priorities of key industry segments (advertisers, agencies, advertising planning, digital and traditional buying, creative, etc.) Your Name (Required) Your Email (Required) LinkedIn Profile (Optional) Resume (Required) How Did you Find Us? (Optional) ---SearchTwitterFacebookLinkedInOther Yes, please send me jobs notifications and Media Recruiting Group news. Required Notification: Certain states require that job postings indicate a minimum and maximum base salary in an effort to not discriminate – a very worthwhile purpose that Media Recruiting Group supports. MRG’s practices are and have always been non-discriminatory, and jobs are open to all candidates with respect to race, color, religion, national origin, military status, sexual orientation, sex/gender, age, national origin, disability, etc. That said, companies require that we supply them with candidates with very specific experience, and the commensurate compensation for every job varies. It is a function of a person’s years of experience, type of experience, skills, knowledge of certain computer programs, etc. And every job may have a unique requirement. And every job could come in higher or lower than the range we are given. We do not control the upper and lower ranges for our clients, so we make a best efforts attempt to include information requested by said states. In the case of sales people, most time it is also a function of their contacts. If the job is an analyst, analytical skills and experience matter. Etc. This makes stating a reasonable minimum and maximum challenging absent all of this information about a given candidate. Companies also have other elements of compensation, including but not limited to, commission, bonus, equity, profit sharing, varying levels of healthcare coverage and how much a person would have to contribute to the premium, various perks like continuing education, commuter reimbursement, phone reimbursement, etc. – not included in “salary” as the law states. Thus, know that anything we note in a salary range does NOT include such other compensation elements. And, as recruiters, we don’t know what all of those elements are, as we are recruiting for a company, not for ourselves, and they do not brief us as to each benefit. We are a 3rd party and can only estimate to the best of our knowledge, and thus offer the minimum and maximum salary MRG in good faith believes at the time of the posting the client is willing to pay for the advertised job. Qualified by all of the above, for this job with requisite/required years of the required experience and skills, the minimum and maximum salary is approximated at $80,000 and $110,000 respectfully, exclusive of commission, bonus, equity, profit sharing, any element of healthcare coverage, any reference to how much a person would have to contribute to the premium of a healthcare plan, any perks, or other forms of compensation. Fewer years of experience could bring the base salary lower, and more experience could bring the base salary higher, if the company is willing to increase their salary bands.