Creative Strategist (Performance Marketing)

Combining creative instincts with analytical rigor, the full-time remote Creative Strategist (Performance Marketing) will manage data-driven storytelling, develop high-performing ad creatives, and oversee production while collaborating with cross-functional teams to drive customer acquisition and revenue growth. Key responsibilities Conduct data analysis and performance auditing to identify winning creative patterns and translate insights into actionable creative direction Lead creative ideation and scriptwriting, developing concepts and direct-response content that aligns with customer journeys Manage production processes by briefing creators, providing feedback, and ensuring alignment with performance best practices Required qualifications 3+ years of experience in creative strategy or performance creative roles Experience with high-growth, paid social-led DTC brands Deep expertise in Meta and TikTok advertising ecosystems Strong analytical skills to interpret performance data for creative decision-making A portfolio showcasing direct-response ad concepts or campaigns that delivered measurable results