Performance Marketing Manager

Job Title: Performance Marketing Manager Employment Type Full-Time (Remote) Working Hours U.S. Time Zones About the Role We’re hiring a Performance Marketing Manager who knows how to turn budget into pipeline. This is not a “set it and forget it” role. You’ll own strategy, execution, and optimization across paid channels — with clear accountability for results. You’ll manage multi-platform campaigns across Google, Meta, LinkedIn, X (Twitter), Reddit, TikTok, and emerging channels. The goal is simple: generate qualified leads and profitable growth while improving efficiency month over month. If you think in funnels, obsess over metrics, and test relentlessly — this role is for you. What You’ll Own 1. Paid Media Strategy & Execution Build and manage performance campaigns across Google Ads, Meta, LinkedIn, X, Reddit, TikTok, and other paid channels. Design full-funnel strategies for B2B lead generation and sales growth. Launch campaigns from scratch — structure, targeting, tracking, creative direction, and optimization. Write high-converting ad copy and collaborate on creative production. Align messaging across paid, organic, and content efforts. • Optimization & Scaling Monitor campaigns daily and make proactive adjustments. Run structured A/B tests across creatives, audiences, bidding strategies, and landing pages. Optimize budgets, bids, and targeting to improve CPA and ROAS. Identify scaling opportunities while maintaining efficiency. Stay ahead of algorithm shifts, privacy updates, and platform best practices. • Analytics & Reporting Track and analyze performance metrics: CTR, CPC, CPL, CPA, ROAS, CVR. Use Google Analytics, Tag Manager, and platform dashboards to evaluate attribution and funnel performance. Build clear performance reports with insights — not just numbers.