Manager, CRM Marketing

CLEAR is building THE secure identity company of the future. Our mission is to make experiences safer and easier—physically and digitally. With more than 38 million Members and a growing network of partners across the world, CLEAR's secure identity platform is transforming the way people live, work, and travel. Whether it’s at the airport, stadium, or throughout your everyday life, CLEAR unlocks the magic of frictionless experiences. Are you a customer-obsessed email marketer with a proven track record? We’re looking for a CRM Marketing Manager to own lifecycle strategy and execution for our CLEAR+ Member and Reactivation audiences. In this role, you’ll develop the lifecycle marketing roadmap and create & execute campaigns and A/B tests across email, SMS, direct mail, and mobile (push and in-app) using Iterable. You’ll be hands-on in building and executing your strategy to drive acquisition reactivation, nurture customer relationships, enhance brand loyalty, and maximize revenue. We’re seeking a data-driven lifecycle marketer with excellent reporting skills and experience collaborating with Creative, Product, and Data teams. If you’re skilled at crafting high-performing campaigns and continuously improving results, this is an opportunity to shape our digital messaging strategy. What you'll do: • Use your hands-on experience building email and SMS campaigns and automations to deliver segmented, targeted, and personalized programs that drive activation, engagement, and growth against key KPIs • Be an in-house expert in lifecycle marketing strategies and help shape how we improve and expand our lifecycle marketing efforts • Work cross-functionally with Product and Data teams on experimentation and to continually improve our Iterable setup and ability to segment and target customers with tailored messaging • Maintain a high bar for marketing creative and copy across lifecycle campaigns and proactive share-out of what’s resonating with customers • Proactively monitor and report out lifecycle campaign performance, conduct A/B testing, and use data insights to continually optimize email content, timing, and strategies for maximum customer engagement and retention How you'll measure success: • Statistically significant performance lift in engagement metrics (e.g., Open Rate, CTR, CVR) through continuous testing and optimization • Increased Member retention and uplift in average Customer Lifetime Value (CLTV) driven by effective segmentation and targeting • Reduction in churn and improvements in NPS and re-engagement rates tied directly to CRM initiatives • Streamlined and scalable marketing automation infrastructure with improved delivery performance and reduced latency • CRM stack integration completeness and data synchronization health across platforms What you're great at: • 3+ years of experience owning and/or working in an ESP (Iterable preferred or similar platforms like Braze, Klaviyo, Cordial also welcome) • Proven track record of building successful lifecycle marketing campaigns that activate new customers and increase customer lifetime value across email, SMS, direct mail, push and in-app notifications • Experience collaborating cross-functionally with Product, Creative, and Data & Analytics teams • Excellent skills in campaign analysis and A/B testing design with excitement to dig into the numbers and uncover insights • Highly adaptable and scrappy mindset, with a willingness to experiment, take calculated risks, and think creatively to drive channel growth • Up-to-date on the latest trends and best practices in lifecycle marketing strategy, technology, and channels • Experience in subscription businesses is a plus • HTML/CSS experience is a plus How You'll be Rewarded: At CLEAR, we help YOU move forward - because when you’re at your best, we’re at our best. You’ll work with talented team members motivated by our mission of making experiences safer and easier. Our offices are bright and energetic with an open concept and plenty of conference rooms and casual co-working spaces. We also offer catered lunches every day and have fully stocked kitchens. Outside of the office, we invest in your well-being and learning & development with stipends and reimbursement programs. We offer holistic total rewards, including comprehensive healthcare plans, family-building benefits (fertility and adoption/surrogacy support), flexible time off, annual wellness stipend, free OneMedical memberships for you and your dependents, a CLEAR Plus membership, and a 401(k) retirement plan with employer match. The total compensation range for this role is $110,000 - $140,000, depending on levels of skills and experience. This range represents the combined base salary and new hire equity package (in Restricted Stock Units) for this position at CLEAR. Additionally, this role will be eligible for refresh equity grants as part of our ongoing compensation program. Actual compensation will vary based on factors including, but not limited to, location, education, skills, experience, and performance. All stock based compensation will be subject to the terms and conditions of applicable agreements. CLEAR provides reasonable accommodation to qualified individuals with disabilities or protected needs. Please let us know if you require a reasonable accommodation to apply for a job or perform your job. Examples of reasonable accommodation include, but are not limited to, time off, extra breaks, making a change to the application process or work procedures, policy exceptions, providing documents in an alternative format, live captioning or using a sign language interpreter, or using specialized equipment. We are committed to a transparent and secure hiring process. All communications related to this role will come directly from a CLEAR employee through valid CLEAR channels (e.g., a valid @clearme.com email address or verified CLEAR LinkedIn profile). We encourage candidates to remain alert to job scams and to report any suspicious activity.