Senior Principal, Marketing Strategic Finance & Analytics

<div class="content-intro"><p><span style="font-family: helvetica, arial, sans-serif; font-size: 12pt;">Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.</span></p></div><p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Community You Will Join:&nbsp;</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;">The Strategic Finance &amp; Analytics (SFA) team empowers Airbnb's growth by delivering financial strategy, insights, and measurement across planning, marketing, pricing, and global markets. We partner cross-functionally to optimize investments, drive accountability, and inform strategic decisions for guests and hosts worldwide. Our collaborative, data-driven approach ensures Airbnb navigates local market challenges and maintains a competitive edge.</span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>The Difference You Will Make:</strong></span></p> <p>The Senior Principal, Marketing Strategic Finance &amp; Analytics will report to the Director, Marketing Strategic Finance. Airbnb is looking for a rockstar finance &amp; analytics individual who can support and evolve our Airbnb’s Strategic Finance &amp; Analytics team. This team is responsible for identifying and managing budget, planning and analytics for the Marketing organization. Its charter is to evolve our growth strategy across Host and Guest communities. The Marketing team is responsible for driving growth of new guests and hosts on the platform by engaging with relevant target audiences through product and performance campaigns (e.g., social, Google).</p> <p>The individual will work with growth marketing, data science, finance, marketing strategy, and product marketing to help evaluate and synthesize analytical insights, perform rigorous financial analysis, develop go-to-market strategies, and drive operational excellence.&nbsp; The individual is expected to be a strong cross-functional business partner who has a combination of hands-on analytical skills, financial modeling expertise, business savviness, and the ability to package their insights into strong narratives appropriate for senior executive consumption. The ideal candidate relishes the opportunity to roll-up their sleeves to drive meaningful impact, possess strong stakeholder management skills, and is a self-starter that is comfortable with ambiguity in a fast paced work environment.</p> <p>This person will have a high degree of visibility with senior management within the organization, including VP of Marketing, Head of Growth Marketing, and Finance leadership.</p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>A Typical Day:&nbsp;</strong></span></p> <ul> <li><strong>Investment Approach:</strong> Support strategy discussions on spend allocation &amp; pacing between Finance and Marketing leadership</li> <li><strong>Budget Tracking: </strong>Partner with Financial Operations to track Marketing media and production budgets in order to inform strategic allocations</li> <li><strong>Target Setting:</strong> Establish KPI framework for marketing channels and campaigns. Set and monitor KPI targets, OKRs, and efficiency goals&nbsp;</li> <li><strong>ROI Evaluation:</strong> Develop ROI calculation methodologies with DS and Research, and lead holistic campaign reviews - accounting for qualitative and quantitative impacts</li> <li><strong>Reporting:</strong> Support weekly reporting needs from Marketing and Hosting orgs as well as quarterly campaign performance reviews</li> <li><strong>Analytical Deep Dives:</strong> Conduct deep dives into business trends and drivers of variance. Independently lead data extraction, analysis, visualization, and presentation.</li> <li><strong style="font-family: arial, helvetica, sans-serif;">Strategic Support:</strong><span style="font-family: arial, helvetica, sans-serif;"> Partner with Marketing, Product Marketing and Hosting leadership to develop strategy and support business performance</span></li> </ul> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>Your Expertise:</strong></span></p> <ul> <li><strong>15+ years of relevant business and analytics experience</strong>. Ideally you have a mix of financial planning, management consulting, and/or analytics experience</li> <li><strong>Technical experience</strong>. financial analysis and modeling skills, SQL experience preferred</li> <li><strong>Ability to work and influence cross-functionally</strong>. You will need to partner across internal (marketing, data science, finance) and external partners - proactively facilitating connections between teams</li> <li><strong>Strong communication skills with audiences at various analytical levels</strong>. You enjoy working with large data sets and synthesizing it into a story with recommendations</li> <li><strong>Advanced presentation skills</strong> (Google Docs, Keynote, Excel) and grasp of current social networking systems</li> </ul> <p><strong>Preferred Skills:</strong></p> <ul> <li><strong>Experience working within marketing ecosystem</strong> (e.g., media agency, content providers, or brands)</li> <li><strong>Familiarity with marketing</strong> channels and KPIs, acquisition funnel analysis, campaign effectiveness evaluation</li> </ul> <p><span style="color: #000000; font-family: arial, helvetica, sans-serif;"><strong>Your Location:</strong></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><span style="font-weight: 400;">This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. <a style="color: #000000;" href="https://careers.airbnb.com/">Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list</a> </span><span style="font-weight: 400;">&nbsp;If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from.</span></span></p> <p><span style="font-family: arial, helvetica, sans-serif; color: #000000;"><strong>Our Commitment To Inclusion &amp; Belonging:</strong></span></p> <p><span style="font-weight: 400; font-family: arial, helvetica, sans-serif; color: #000000;">Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to att