Head of Marketing and Advertising

Alliances Marketing Manager GDIT is looking for a strategic marketing professional to join the growing GDIT corporate marketing team. As the Alliances Marketing Manager, you will be responsible for identifying, managing, and enhancing strategic relationships with key technology partners in the GDIT ecosystem. You will oversee and execute the strategic and tactical development, delivery and measurement of alliance marketing campaigns for GDIT. In this role, you will collaborate with a creative marketing team, technical subject matter experts, and the wider CTO and Growth organization to create best-in-class marketing programs. This is an exciting opportunity to contribute to the go-to-market strategy and day-to-day marketing direction with our key alliance partners. The candidate will oversee the development of integrated partner marketing campaigns that help position the business for success. This includes maintaining close working relationships with Technology leadership and Growth/Business Development directors to ensure alignment of marketing efforts with Alliance business activities. This position requires hybrid to Falls Church, Virginia office 3 days per week Building consultative relationships with subject matter experts, business development/growth and operational teams and GDIT's extensive technology partner ecosystem Developing partnership strategies through the identification of shared business interests and the creation of engagement plans that are mapped to business opportunities Consulting with external marketing vendors as well as media partners in support of co-marketing campaigns Negotiating co-marketing agreements that align with business priorities and enterprise objectives Overseeing the execution of partnership activities, including event planning, customer-facing workshops, editorial articles, webinars, sponsorships, advertising, etc. Monitor partnership performance against key metrics, providing regular updates to stakeholders and identifying opportunities for optimization. Proactively identify opportunities for strategic partners to join enterprise marketing campaigns You understand how to connect marketing action to business outcomes. You understand how to strategically manage and invest budget. Experienced in Business-to-Business/ Business-to-Government Marketing/Technology Marketing, as well as creative problem-solving and negotiation skills. You have experience with alliance partner marketing and executing campaigns in the technology sector. Bachelor's degree required Experience: 8+ years of combined marketing, corporate communications, brand management, and/or public relations agency experience (OR 6+ years with Master's degree) Experience in cross-channel marketing communications (PR, events, digital and social media) and partner marketing Strong and highly effective writing and public speaking skills and interpersonal communication skills. Writing samples available upon request Location: Hybrid to Falls Church, Virginia office with the expectation of working in the office three (3) days per week Join an award winning marketing team Collaborate with leading technology brands Lead high-impact and creative marketing programs Autonomy to execute creative marketing initiatives Opportunity for career growth and potential management responsibilities Flexible working arrangements An internal mobility team focused on helping you achieve your career goals Rewards: Comprehensive benefits and wellness packages, 401K with company match, and competitive pay and paid time off Flexibility: Full-flex work week to own your priorities at work and at home Community: