VP Marketing United States - Remote

As the trailblazers of coaching, CTI has emerged over the last 30 years to become the place where the best coaches and leaders are trained. At its core, CTI is a concept and modality on how to be in relationship with self, other, and a system. In the last ten years we moved from being founder-led to employee-owned and believe that our collective responsibility to our mission is what will make us thrive. Co-Active is so much more than courses, it is a way of altering how the world communicates, leads and creates change, and we believe that this change is and will be created by the people we train as coaches and leaders. We aspire to create a movement that brings more responsibility and wholeness to the leaders who want to create change at the level of self and system and believe Co-Active is the answer. The Position: Co-Active is at a pivotal moment of evolution, and we’re looking for a VP of Marketing to help shape how our work reaches and resonates with the world. In this role, you will own Co-Active’s global go-to-market strategy and accelerate growth across our B2B and B2C segments. This leader will oversee positioning, messaging, demand generation, product marketing, partner/channel strategy, brand marketing and lifecycle marketing to support overall company strategy. You will have both Marketing & Sales roll up to you. This role is ideal for a marketing-forward GTM executive with experiential product development and product marketing experience, strong channel/partner expertise, and a track record of launching and scaling programs, services, or learning offerings. You will inform and help to shape product strategy and development as a critical partner who brings the voice of the customer into product decision-making and drives adoption. This leader will also help expand Co-Active’s ecosystem, growing our community of learners, certified practitioners, partners, and contributors, and deepening engagement across the full lifecycle of participation. Key Res