Director Marketing DACH (m/f/x)

We seek a strategic and execution-driven Director of Marketing to lead our marketing activities across the DACH region and reinforce our position as a full-service payment provider.

This role is responsible for developing and executing a localized marketing strategy that drives brand awareness, customer acquisition, and revenue growth across Germany, Austria, and Switzerland. You own marketing outcomes for DACH end-to-end. While operating within a global organization, your primary focus is to ensure strong regional impact by translating broader strategic direction into locally effective execution..

You act as a senior sparring partner to leadership and take clear ownership of decisions in a dynamic, competitive, and highly regulated market.

Requirements

🚀 Key Responsibilities

Regional Marketing Strategy

• Develop and execute a comprehensive DACH marketing strategy aligned with regional and global objectives and regional market dynamics
• Identify growth opportunities, customer segments, and key verticals within the payments ecosystem
• Own the regional product marketing function for DACH, ensuring market requirements, customer feedback, and competitive insights are translated into product strategy and roadmap priorities
• Continuously adapt strategy based on local market developments, competition, and regulatory changes

Demand Generation & Pipeline Growth

• Own regional pipeline targets and drive demand generation through integrated campaigns (digital, events, partnerships, content)
• Optimize performance marketing channels and lead lifecycle management

Brand & Positioning

• Strengthen brand presence and thought leadership in the DACH fintech and payments landscape
• Develop and execute the DACH events strategy, including industry conferences, customer events to support brand awareness, customer engagement, and pipeline generation
• Own DACH public relations activities, including media relations, press releases, executive communications, thought leadership programs, and reputation management

Cross-Functional Collaboration

• Partner with Sales to align on go-to-market strategies and account-based marketing initiatives
• Work closely with Global Product teams to translate market requirements and product capabilities into compelling value propositions and commercial opportunities.

Team Leadership

• Build, lead, and mentor a high-performing regional marketing team across Martinsried and Hamburg
• Drive a performance-oriented, accountable, and hands-on team culture
• Manage external agencies and partners

Market Intelligence

• Monitor competitive landscape, industry trends, and regulatory developments in fintech and payments
• Translate insights into actionable strategies

Budget & Performance Management, Internal Events

• Own regional marketing budget and ensure efficient allocation of resources aligned with regional priorities
• Track, analyze, and report on KPIs, ROI, and campaign effectiveness
• Establish clear planning cycles and performance transparency across stakeholders
• Organisation of internal events

🧭​ Leadership & Operating Context

• Act as the clear marketing owner for DACH, with end-to-end accountability for outcomes
• Operate effectively in a complex environment with multiple stakeholders and priorities
• Make decisions with confidence, even in incomplete or ambiguous situations
• Balance strategic thinking with hands-on execution
• Adapt quickly to changing market, regulatory, and business conditions
• Provide clear, data-driven recommendations and act as a trusted advisor to leadership
• Maintain focus, structure, and impact in a fast-paced and evolving environment

💫 Qualifications & Experience

• 8 - 12+ years of experience in B2B marketing, ideally within fintech, payments, SaaS, or financial services
• Proven track record of driving growth and pipeline generation in the DACH region
• Deep understanding of the payments ecosystem (e.g., PSPs, acquiring, issuing, digital wallets, open banking)
• Experience operating in complex and matrixed organizations
• Strong leadership experience with the ability to build and develop high performing teams
• Data-driven mindset with expertise in marketing analytics and automation tools
• Excellent stakeholder management and communication skills with the ability to influence across functions
• Fluent in German and English (mandatory)
• Experience in high-growth or scale-up environments
• Familiarity with regulatory frameworks in financial services (e.g., PSD2, AML, KYC)
• Strong network within the DACH fintech/payments community

Benefits

• Hybrid Work: At epay, you’ll have the opportunity to work for a global company - with up to two days working remote.
• Culture: Our culture thrives where people communicate openly, support one another and take responsibility together. From communication and feedback to leadership and handling mistakes - that’s what our daily interactions are all about.
• Personal Development: Through regular performance reviews and personalized professional development initiatives, we support your personal and professional growth. Our Europe-wide epay Academy offers a wide range of training opportunities - there’s something for everyone.
• Benefits from Day One: You’ll have access to our corporate benefits platform. We also subsidize your DeutschlandTicket and your EGYM WellPass membership.
• Benefits after the Probationary Period: In addition to numerous employee discounts, you’ll gain access to the Employee Benefit Club, which offers you a monthly shopping voucher worth €50. You can also lease a bicycle through the company with EuroRad. You can find an overview of the benefits on our careers page

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