Performance Marketing Manager – Southeast Region

Job Summary: The Performance Marketing Manager at The Erosion Company (TEC) is responsible for driving revenue growth and new customer acquisition through data-driven marketing strategies. This role owns the development and execution of performance marketing initiatives that generate qualified leads, build a strong sales pipeline, and directly contribute to revenue across the Southeast region. Serving as a strategic partner to Sales and Operations leadership, this position collaborates closely with General Managers, Vice Presidents, and sales teams to identify high-value opportunities, optimize lead flow, and improve conversion rates. The Performance Marketing Manager is accountable for delivering measurable outcomes, including pipeline growth, cost per lead, and marketing-sourced revenue. The ideal candidate is highly analytical, results-driven, and focused on continuous optimization. They thrive in fast-paced environments and are motivated by performance metrics, with a strong ability to align marketing efforts directly to revenue goals and sales success within the construction industry. Key Responsibilities: • Plan and execute targeted, ROI-driven marketing campaigns across the Southeast region • Manage paid and outbound acquisition channels to drive lead generation and pipeline growth • Leverage industry platforms such as: • ConstructConnect • PlanHub • Salesforce • Proactively identify, track, and advance new business opportunities • Analyze performance data to continuously optimize campaigns and improve results • Refine audience targeting and messaging to enhance lead quality and conversion rates • Maximize return on marketing investment (ROI) through ongoing testing and optimization • Partner with sales leadership to improve lead flow, follow-up, and pipeline conversion • Monitor and report on key performance metrics, including CPL, pipeline growth, and revenue contribution Required Qualifications: • 3–5 years of experience in performance marketing, sales support, or business operations • Bachelor’s degree in Marketing, Business, Communications, or related field (or equivalent experience) • Strong attention to detail and organizational skills • Proficiency in Microsoft Office (especially Excel and Outlook) • Strong communication skills and a proactive, results-oriented mindset • Demonstrated focus on sales and revenue generation Preferred Qualifications: • Experience with CRM systems (e.g., Salesforce) • Familiarity with construction or B2B industry tools (ConstructConnect, PlanHub, etc.) • Experience with digital marketing, paid media, or lead generation campaigns • Familiarity with social media platforms and email marketing tools TEC Offers: • Competitive compensation package • Comprehensive benefits package including health, dental, vision, and 401(k) • Paid time off and company holidays • Initial and ongoing training • Opportunities for advancement within a growing organization The Erosion Company is an Equal Opportunity Employer (M/F/V/D).