SEO Manager

Build a Career That Builds Your Future — with PulteGroup! Welcome to PulteGroup where we believe in building more than just homes—we believe in building inspired employees, meaningful careers, and a legacy of excellence. If you're looking for work that moves you, a team that values your ideas, and a company that brings you pride, you’ve come to the right place. As one of the nation’s largest and most respected homebuilders, PulteGroup offers opportunities to grow within a Fortune 500 company that’s consistently recognized as a Fortune 100 Best Company to Work For and a certified Great Place to Work. We’re driven by the bold purpose of Building Incredible Places for People to Live Their Dreams. For over 70 years, we’ve been building more than homes—we’ve been building trust, innovation, and a culture where every team member is empowered to thrive. Join a company that champions inclusion, celebrates diversity, and supports your personal and professional journey. Headquartered in vibrant Atlanta, Georgia, and operating in over 45 markets nationwide, we’re proud to build homes through our trusted family of brands—including Innovative Construction Group, Centex, Pulte Homes, Del Webb, DiVosta Homes, American West, and John Wieland Homes and Neighborhoods, Pulte Mortgage, PGP Title, Pulte Insurance Agency —all united under the PulteGroup name. Apply now and discover a career where your contributions are valued, your growth is supported, and your work makes a lasting impact Job Summary: The SEO Manager will lead our search engine and AI search optimization strategy and execution. This individual will directly oversee a team of SEO content resources, collaborate closely with our web development team and SEO agency, and help to prioritize SEO + AIO (AI optimization) initiatives to maximize organic traffic and conversions. The ideal candidate will have a proven track record of managing successful SEO projects, galvanizing others to adhere to SEO best practices and a passion for staying ahead of industry trends. Primary Job Responsibilities • Work closely with the web content team, field and Home Office teams to ensure SEO+AIOprojects are executed in a timely and correct manner. • Manage a team of SEO content writers ensuring high-quality and SEO-optimized content production. • Develop and implement comprehensive SEO+AIO strategies aligned with business goals, including on-page and technical SEO, in collaboration with SEO agency and direct manager. • Advise PulteGroup field teams as a subject matter expert on SEO+AIO to steward best practices while leveraging field learnings for future enhancements. • Prioritize, scope and execute SEO+AIO projects using data-driven decision-making, ensuring deadlines and performance goals are met. • Oversee relationship with -Listing Tool executional team to ensure Google Business Listings are correct and up-to-date. • Conduct keyword research to identify additional business opportunities and guide/hone content creation. • Adapt strategies as needed in response to search engine algorithms, trends, and best practices. • Monitor, analyze, and report on key SEO+AIO metrics using tools like Google Analytics, Google Search Console, Profound, Brightedge, Adobe Analytics, SEMrush, or Ahrefs. • Other duties as assigned. Management Responsibilities • Delegates work according to employee’s abilities and skills. • Provides input to employee’s performance evaluations. • Assists in the identification of internal and external training opportunities. • Provides continuous coaching with regard to functional and leadership standards (technical skills and behaviors). Scope • Decision Impact: Department • Department Responsibility: Single • Budgetary Responsibility: No • Direct Reports: No • Indirect Reports: Yes • Physical Requirements: Not applicable Required Education/Experience • Bachelor’s degree in in Marketing, Communications, or a related field. • Minimum 3 years of SEO experience, including SEO research • Minimum 2 years of experience in a team lead role Required Licensing, Registration and/or Certifications • Google Analytics Certification preferred • Google Search Console Certification or other relevant Google based certifications a plus Required Skills/Knowledge • Proven ability to manage and optimize content for search engines and AI search with a data-driven mindset and attention to detail. • Exceptional interpersonal, problem-solving, negotiating, influencing, facilitation, organizational, prioritization, decision making, and conflict resolution skills • The ability