Growth Performance Marketing Manager

Creative & Brand Marketing Manager The Art: Storytelling, Canva, Video, Community The Opportunity We are a family-friendly start-up in hyper-growth mode, scaling from 18 to nearly 40 locations this year. Our brand is our most valuable asset. We need a Creative & Brand Marketing Manager to ensure our "soul" stays intact. You are the creative engine of the company, responsible for the visual identity, the narrative, and the "marketing-in-a-box" tools that empower our franchisees to win in their local markets. Key Responsibilities: • Multimedia Production: Be our lead "creator." Produce high-impact visual assets, short-form videos (Reels/TikToks), and graphics using Canva/Adobe that build trust and excitement with families. • Campaign & Promotion Development: Design and launch effective system-wide promotions with trackable results. Develop the strategy and "marketing-in-a-box" toolkits (flyers, social, email) so franchisees can execute high-performing promotions immediately. • High-Intent Content: Own the editorial calendar for our socials, bulk emails, and blogs. Write and manage content designed to attract parents looking for activities and entrepreneurs looking for investments. • Social Strategy & Virality: Own the execution of our national social channels. Build authority on LinkedIn and drive engagement/virality on TikTok, Instagram and Facebook by staying ahead of trends. • Asset Library & Presentation Design: Organize our national photo/video library for searchable franchisee access. Own the "look and feel" of all corporate slide decks, from investor pitches to training webinars. • PR & Media Relations: Act as the primary point of contact for PR inquiries. Draft press releases for milestones and coordinate local media opportunities for franchisees. • Website Copywriting: Craft compelling, conversion-focused copy for our national site, franchise recruitment pages, and 40+ local location pages. • Franchisee Creative Training: Act as the "Brand Coach." Train owners on how to tell their story, execute community marketing (influencers, school partnerships, local events), and use our creative tools. • Meet the Team Day (MTTD): Present the marketing "vision" during monthly events in Chester, MD, helping to close prospective franchise candidates. • Collaborative Partnership: Work in a tight "Brand & Growth" pod alongside our Growth & Performance Manager to ensure technical strategy and creative vision are aligned. How We Measure Success: • Sales by Source: Evidence of bookings originating from your managed channels (Email, Social, Blog). • Conversion Growth: Improved open/click rates on bulk emails and conversion rates on high-intent website and blog content. • Promotion Performance: High franchisee participation and successful booking rates driven by your campaign creative. • Brand Consistency: 100% adherence to visual and verbal identity across all 38+ locations. • Adoption: High usage rates of the asset library and "marketing-in-a-box" tools by local owners. Who You Are: • The Practical Creator: A "doer" who lives in Canva and CapCut. You enjoy picking up the camera, writing the hook, and building assets that move the needle. • The Visual Storyteller: You have a high "taste level" and know how to make content feel premium yet approachable. • The Wordsmith: You can pivot from a playful blog for parents to a high-stakes LinkedIn post for investors. • The Organized Librarian: You understand that great content is only useful if the franchisees can find it. • A Natural Coach: You have the patience to teach a first-time business owner how to win in their local community. • Experience: 5–7+ years in brand management or creative direction, ideally in a multi-unit or franchise environment. Benefits & Perks • Salary: $70,000 – $90,000 (commensurate with experience). • Hybrid: 2 days/week in our Chester, MD HQ; 3 days remote. • Health & Wealth: Comprehensive Health Insurance and 401K with company matching. • Work-Life Harmony: Unlimited Paid Time Off and a family-first internal culture.<