Digital Marketing Lead

Description The Digital Marketing Lead will support the development of our in-house marketing team, manage day-to-day marketing activities, and drive digital initiatives, including the transition to a new Shopify-based website. This role will work closely with internal teams and external partners to support website management, campaigns, and overall marketing efforts. Essential Functions • Support Shopify site build and ongoing updates, including product content and structure • Manage website content, ensuring accuracy and consistency • Execute marketing initiatives across digital channels, including email, social media, and website updates • Track timelines, deliverables, and follow-ups across multiple projects • Work with Sales, Engineering, and other internal teams to gather content and support marketing efforts • Partner with external agencies and development teams to support execution and alignment • Support a range of marketing initiatives, including those focused on value-added solutions (VAS) • Track key performance metrics and support reporting efforts • Maintain organization across marketing materials, projects, and priorities Generous Benefits Time Off: 9 paid company holidays, 10 days of paid time off, and up to 40 hours of paid sick leave per year (prorated) Comprehensive Benefits: Medical, dental, and vision plans through Cigna for you and your family Retirement Savings: 401(k) plan with up to a 4% company match Life and AD&D Coverage: Company-paid life and AD&D insurance, with additional voluntary coverage options Health and Financial Wellness: HSA with company match, FSA, short- and long-term disability, gym discounts, and financial planning support Employee Assistance Program: Free access to behavioral health services, including counseling and support resources Norton LifeLock: Free coverage for employees or families Growth Opportunities: Ongoing training and tuition assistance to support career development Requirements Education & Experience • Bachelor’s degree in marketing or related field • Experience in manufacturing, B2B, or technical product environments is preferred • Experience with eCommerce platforms (Shopify preferred) • Familiarity with product data, technical content, or complex product catalogs • Experience working with external agencies or development partners • Microsoft 365 CRM experience preferred Requirements ? 5+ years of hands-on experience executing digital marketing initiatives and managing website content ? Solid background managing website platforms (Shopify, WordPress, or similar CMS) ? Strong use of digital marketing tools, including email platforms, analytics, and CRM systems ? Organizational and project management skills with attention to detail ? Ability to manage multiple priorities and deadlines ? Experience working across teams and with external partners