Senior Digital Marketing Specialist

Posting Details I. JOB OVERVIEW Job Description Summary: GW Office of Communications and Marketing (OCM) seeks a skilled and results-driven digital marketing specialist to assist the University Advancement team in reaching and engaging with target audiences. The Senior Digital Marketing Specialist will coordinate digital assets and campaigns across the Division, including email campaigns, website, and social media. Responsibilities • Project manage digital campaigns and deliverables from across the division of Advancement, including Annual Giving appeals, stewardship and engagement campaigns, and leadership outreach. • Maintain project intake forms and team production calendar. Partner with channel leads to monitor deliverables and assist with the approval process for digital materials. • Create and update documentation on project history and standard operating procedures. Advise other departments on best practices and procedures for submitting project requests. • Assist with website maintenance in Drupal, including regular scanning of web pages and recent news to ensure content is current and relevant, adding news and articles, creating new pages, and drafting content as requested. • Assist with email marketing, including copy editing, image selection, list imports, email scheduling, and reporting. • Continually seek new opportunities to advance the University’s digital presence and effectively communicate with various external audiences. Collaborate on creative ways materials can be integrated across digital channels, including web, email, social media, and digital advertising. Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position. Minimum Qualifications: Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 5 years of relevant professional experience, or, a Master’s degree or higher in a relevant area of study plus 3 years of relevant professional experience. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training and experience. Additional Required Licenses/Certifications/Posting Specific Minimum Qualifications: Preferred Qualifications: • Experience in digital marketing and communications with strong preference for demonstrated experience in email marketing. • Excellent written and verbal communication skills. Experience in drafting content to promote alumni programs, events, or fundraising initiatives preferred. • Strong attention to detail, independent task management skills, and familiarity with project management tools and practices. Ability to prioritize project requests from across departments to create and outline an actionable plan. Experience utilizing project management tools such as JIRA, Trello, Asana, etc. strongly preferred. • Experience editing websites in Drupal or a similar CMS. Basic understanding of HTML & CSS strongly preferred. • Experience utilizing Luminate Online or similar email and event marketing platforms. Background with editing and scheduling email marketing campaigns preferred. • Experience reading and drawing conclusions from digital analytics (ie, email clicks, webpage visits, social media engagement) preferred. Hiring Range $64,483.58 - $106,415.52 GW Staff Approach to Pay How is pay for new employees determined at GW? Healthcare Benefits GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being and various voluntary benefits. For program details and eligibility, please visit https://hr.gwu.edu/benefits-programs. II. JOB DETAILS Campus Location: Foggy Bottom, Washington, D.C. College/School/Department: External Relations Family Comm, Mktg & Media Sub-Family Online/Digital Marketing Stream Individual Contributor Level Level 3 Full-Time/Part-Time: Full-Time Hours Per Week: 40 Work Schedule: Monday-Friday, 8:30am-5:30pm Will this job require the employee to work on site? Yes Employee Onsite Status Hybrid Telework: Yes Required Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search Special Instructions to Applicants: Employer will not sponsor for employment Visa status Internal Applicants Only? No Posting Number: S014078 Job Open Date: 03/06/2026 Job Close Date: If temporary, grant funded, Sponsored Project funded or limited term appointment, position funded until: Background Screening Successful Completion of a Background Screening will be required as a condition of hire. EEO Statement: The university is an Equal Employment Opportunity employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.