Executive Director

Executive Director Few small towns can claim an award-winning state resort park, the state’s premier mountain biking trails, a national battlefield, renowned performance venues, one of the world’s most technologically advanced planetariums, and deep roots in country music history — but Prestonsburg proudly can. From live entertainment and cultural exhibits to scenic Appalachian adventures, Prestonsburg offers experiences unlike anywhere else. The Prestonsburg Tourism Commission is seeking an innovative leader who will be a critical and highly visible leader, supporting the City of Prestonsburg in creating a desirable community and destination. The Executive Director will manage all tourism activities including developing, planning, implementing and evaluating marketing, advertising, and public relations programs. The individual will have a comprehensive knowledge of the tourism industry and trends; strong oral and written communications skills and the ability to: establish and maintain effective working relationships with public officials, regional attractions, businesses, citizen groups, and the general public; provide leadership with co-workers and business partners; prepare and present comprehensive marketing, financial, and administrative reports. The Executive Director of Prestonsburg Tourism will be responsible for the following: Oversee the daily operations of Prestonsburg Tourism, including supervising staff and coordinating independent contractors for events, conferences, tours, and related activities. Develop and implement strategic marketing, advertising, promotions, media, and public relations campaigns designed to increase visitation and strengthen awareness of tourism’s economic and community impact. Serve as the primary spokesperson for Prestonsburg Tourism while working closely with City agencies and community stakeholders. Prepare for and coordinate monthly Tourism Commission and Executive Committee meetings, ensuring members have the information needed to make informed decisions. Create strategies to increase overnight stays, visitor spending, and economic growth through events, leisure travel, and group tour opportunities. Analyze tourism data, market research, and visitor trends to guide budgeting, advertising, and programming decisions. Coordinate motorcoach tours, conferences, media visits, FAM tours, and tourism-related events. Serve as liaison between the Tourism Commission, City Council, City officials, and community partners. Represent Prestonsburg Tourism within state and regional tourism organizations, including Kentucky Travel Industry Association and Kentucky Tourism. Oversee management of tourism websites, social media accounts, promotional materials, and marketing databases. Oversee the management of The Prestonsburg Welcome Center. Order merchandise, make sure marketing materials are placed accordingly, welcome visitors & the community and answer any questions they may have about the area. Prepare and administer the annual operating budget while monitoring expenditures and approving invoices. Research, prepare, and manage grant opportunities and funding sources at the local, state, and federal levels. Communicate and collaborate with employees, volunteers, businesses, attractions, lodging and restaurant partners, media outlets, government agencies, and the public to coordinate tourism initiatives and activities. Attend industry meetings, conventions, workshops, and trade shows to remain informed on tourism trends and strengthen industry partnerships. Build relationships with travel writers, tourism publications, tour operators, and travel professionals on regional, national, and international levels. Required Qualifications Bachelor’s degree in marketing, hospitality, tourism, or a related field, or an equivalent combination of education and experience. Minimum of three years of progressively responsible experience in tourism, sales, marketing management or similar fields. Ability to work evenings, weekends, holidays, and overnight travel as needed to support organizational goals. Valid driver’s license with a good driving record. Successful completion of a criminal background check. Benefits include participation in the Kentucky Retirement System, paid time off, life and medical insurance, professional development opportunities, conference and membership expenses, cell phone access, and use of a company vehicle. Competitive salary based on qualifications and experience. Application Information Applications will remain open until the position is filled. Interested applicants should submit a cover letter, resume, and references for consideration. Please send application materials to: [email protected] Prestonsburg Tourism is an equal opportunity employer and is committed to providing a workplace free from discrimination and harassment in accordance with all applicable federal, state, and local laws. Applications close June 1st!