Director of Demand Marketing

Experienced marketers will find a full-time remote opportunity as the Director of Demand Marketing, responsible for translating the go-to-market strategy into an effective demand generation system that builds brand awareness, drives pipeline growth, and challenges competitive narratives while collaborating closely with Sales, Marketing, and Revenue Operations. Key responsibilities Translate go-to-market strategy into a clear demand approach, focusing on awareness and consideration in target segments Set direction for pipeline generation, operationalizing priorities into target segments and accounts while refining based on performance Design and evolve a cohesive demand system across various channels, ensuring alignment with sales and marketing efforts Required qualifications 8-12+ years of experience in B2B demand generation, growth marketing, or pipeline leadership roles Experience in B2B SaaS or enterprise software Proven ability to set demand strategy and drive pipeline outcomes Strong understanding of long sales cycles and complex buying processes Experience building integrated, multi-channel demand systems