Content Marketing Manager

Role Summary The Content Marketing Manager develops high‑quality marketing content that supports product marketing strategies and brand messaging. Reporting to the Senior Manager of Content Marketing & Strategy, this role executes approved campaigns, adapts content across channels, and partners closely with product marketing, digital, and copy teams to deliver consistent, performance‑driven narratives. Key Responsibilities Content Development & Execution Create and adapt content across formats, including sales collateral, digital assets, video scripts, social, email, and live event materials. Repurpose core messages into modular assets optimized for channels and audiences. Ensure alignment with brand, editorial, and messaging standards in collaboration with senior copy and content leadership. Campaign & Product Marketing Support Partner with product marketing managers to execute content components of approved marketing plans. Produce launch and campaign assets on time and to specification. Incorporate stakeholder feedback under guidance from content leadership. Write content designed to drive engagement, conversion, and pipeline impact. Channel & Performance Optimization Collaborate with digital marketing to optimize content for performance. Support testing, iteration, and refinement based on performance insights. Apply content best practices and identify opportunities for scalability and efficiency. Core Skills & Expertise Strong understanding of messaging frameworks, positioning, and differentiation. Excellent writing and editing skills across the customer journey. Experience developing marketing collateral, video scripts, web pages, social copy, lead‑gen assets, and email. Understanding of digital platforms, audience targeting, SEO, and content performance measurement. Creative storyteller with a clear, audience‑focused writing style. Experience & Education Required 5–7 years of experience in content marketing, content strategy, or a related role. Proven track record of creating impactful marketing content. Experience managing or contributing to editorial calendars. Bachelor’s degree in communications, journalism, marketing, business, or a related field. Preferred Medical device, healthcare, or B2B technology writing experience. Experience with CMS platforms. Technical & Soft Skills Proficiency in Microsoft Office; familiarity with publishing tools (e.g., Adobe Suite). Ability to align content strategy with business objectives. Analytical mindset with the ability to assess content performance. Strong collaboration, organization, and time‑management skills. Ability to communicate complex information clearly and effectively. Additional Requirements Ability to work independently while collaborating cross‑functionally. Adaptability in a fast‑paced environment with changing priorities. Up to 5% travel. Adherence to company quality and safety standards.