Senior Marketing Manager, Demand Generation

Senior Marketing Manager, Demand Generation Naylor Association Solutions is seeking a Senior Marketing Manager, Demand Generation to own the growth and commercial performance of HealthCareerCenter.com (HCC), a Naylor‑owned job board and healthcare talent marketplace. HCC operates as a network aggregator, connecting opted‑in healthcare association job boards so that jobs and candidates flow across the entire ecosystem. The site is a strategic asset: a beachhead for Naylors healthcare careers network and a platform we are building into a standalone, monetizable media and marketplace property. This is a role for a self‑starter who thrives with ownership and ambiguity. You wont be handed a playbook — youll write it. The Senior Marketing Manager will function as the primary owner of HCC, responsible for audience development strategy, channel growth, content and SEO/SEM, partnerships, and revenue diversification. The goal is clear: build a large, high‑quality audience of healthcare professionals (physicians, allied health, nursing) so that HCC can support scalable job posting sales, advertising revenue, and media channel development over time. Key Responsibilities Audience Development Strategy Own the HCC audience growth roadmap — define target segments (physicians, nursing, allied health), set acquisition goals, and build the strategy to reach them at scale. Lead channel acquisition strategy across SEO/SEM, content marketing, email, partnerships, affiliate programs, social, and paid media — choosing the right mix for cost‑effective, high‑quality candidate acquisition. Build and manage the candidate funnel from first touchpoint through registration and engagement, with a focus on retention and return usage. Partnerships & Affiliate Development Identify, develop, and manage strategic partnerships with healthcare associations, professional societies, nursing schools, residency programs, and other entities th