Performance Marketing Director: The Uncommon Business

Serv, a global executive recruitment partner, is hiring on behalf of our client The Uncommon Business for a Performance Marketing Director. The Uncommon Business is one of the fastest-growing AI-first education companies in the market, helping business leaders build intelligent systems that scale operations, improve leverage, and drive sustainable growth. Focused on innovation, high performance, and operational excellence, they are hiring a Marketing Director to architect and lead a scalable revenue engine across all acquisition channels. As the Performance Marketing Director, you will be responsible for building and leading a high-performing marketing department that drives measurable revenue growth. You will unify paid, organic, email, social, and affiliate channels into one coordinated engine while owning launch performance, funnel optimization, and strategic team expansion. This is a hands-on leadership role for someone who thrives in fast-paced growth environments and enjoys building systems from the ground up. You will partner closely with executive leadership, lead a lean team, and ensure marketing becomes a predictable, scalable growth function. Build and lead a unified multi-channel marketing engine across paid, organic, email, social, and affiliate channels Own marketing strategy and execution for key launches, including campaign architecture, sequencing, and revenue targets Lead funnel strategy and conversion optimization across all offers and customer journeys Direct affiliate marketing strategy, partner performance, and ongoing channel growth Manage, mentor, and grow the marketing team while identifying future hiring needs Diagnose performance issues quickly and implement solutions tied to measurable outcomes Proven experience leading marketing functions in high-growth digital businesses Experience building unified acquisition systems across paid, organic, email, and social channels Strong understanding of funnel strategy, conversion optimization, and campaign performance metrics Demonstrated success owning revenue targets and launch-based marketing initiatives Experience managing affiliate or partnership acquisition channels Strong leadership skills with experience building and managing high-performing teams Experience leveraging AI tools and automation within marketing workflows Experience in education, coaching, info-product, or creator-led businesses Experience managing seven-figure launches or high-volume enrollment campaigns Experience in remote-first organizations Uses data to make confident decisions Thrives in performance-driven environments Performance bonus up to 10% of base tied to launch revenue targets and quarterly KPIs 90-day contractor trial, then W2 with equity options Remote