Marketing Communications Associate

Description About SAIC SAIC® is a premier Fortune 500® technology integrator driving mission success for U.S. defense, space, civilian, and intelligence customers. We transform mission demands into operational reality through proven capabilities in digital modernization, system engineering, cyber operations, and full lifecycle support. Role Overview SAIC is seeking an entry-level Marketing Analyst to join our Campaigns & Solutions team. This role offers a strong opportunity for a recent graduate to build foundational skills in marketing analytics while supporting data-driven decision-making across digital, social, web, email, paid media, and events. You'll help establish data integrity, build reporting frameworks, and translate data into actionable insights that improve campaign performance and marketing effectiveness. This position reports to the Campaign Marketing Manager and provides hands-on experience supporting both the Marketing Campaigns & Solutions team and broader enterprise marketing operations. We're looking for someone analytical, detail-oriented, and eager to grow in marketing analytics. Key Responsibilities Data Consolidation, Dashboarding & Reporting • Maintain standardized reporting frameworks and products across digital, social (LinkedIn), web, email, paid media, and events • Develop and maintain dashboards that provide clear, at-a-glance visibility into marketing performance and help stakeholders understand results • Assist in creating reports and presentations that communicate performance effectively to functional and business leadership • Help establish baseline performance benchmarks for campaigns and channels to support ongoing optimization and decision-making UTM Governance & Data Integrity • Learn and apply UTM tagging standards across campaigns and platforms under guidance • Assist in auditing and resolving tagging inconsistencies to ensure clean, reliable reporting • Help maintain documentation and best practices to improve data consistency and accuracy over time Campaign Performance Analysis • Analyze campaign performance to identify trends, audience insights, top-performing tactics, and optimization opportunities • Support structured A/B testing and measurement frameworks in partnership with campaign and digital leads • Assist in preparing recurring performance summaries with clear, actionable insights to inform campaigns and strategic decisions Audience and Engagement Insights • Analyze engagement and behavioral data to surface meaningful audience insights • Provide data inputs to support persona refinement and targeting decisions in collaboration with campaign leads • Help identify content consumption patterns to inform personalization efforts and improve relevance ROI & Impact Support • Support ROI analysis by helping connect campaign performance to lead generation, engagement, and pipeline indicators • Collaborate with leadership and external analytics resources to strengthen attribution models and impact measurement • Assist in tracking marketing contribution to business outcomes and identifying opportunities for improvement Competitive & Market Monitoring • Monitor relevant industry benchmarks and trends to provide context for campaign performance • Track competitive marketing activities and help identify emerging opportunities or threats • Support incorporation of market intelligence into performance analysis and strategic recommendations Qualifications Preferred Qualifications • Internship or project experience in marketing, digital marketing, or data analysis • Bachelors Degree and 0-2 Years of experience. • Coursework or academic projects involving statistics, data visualization, or market research • Exposure to marketing automation platforms (Marketo, HubSpot, Pardot) or CRM systems (Salesforce, Microsoft Dynamics) • Familiarity with data visualization tools (Tableau, Power BI, Looker Studio) through coursework or self-study • Experience with Generative AI tools for research, content creation, summarization, and presentation development • Experience with social media analytics or LinkedIn advertising (academic or personal projects accepted) • Basic understanding of UTM parameters and campaign tracking • Google Analytics certification or willingness to obtain within first 90 days • Interest in B2B marketing, government contracting, or technology sectors • Participation in marketing clubs, case competitions, or relevant extracurricular activities What We Offer SAIC provides an excellent foundation for early-career professionals, including competitive entry-level compensation, comprehensive benefits, and structured opportunities for professional development. You'll gain hands-on experience with enterprise marketing technology, work on mission-critical campaigns, and receive mentorship from experienced marketing professionals. We support your growth through training, certification opportunities, and exposure to diverse marketing channels and analytics platforms.