Demand Generation Associate

Supporting marketing and pipeline growth efforts, the full-time Demand Generation Associate will execute campaigns to generate qualified leads and sales opportunities while working remotely in the U.S. Key responsibilities Support the execution and optimization of demand generation campaigns across various digital advertising platforms Monitor and analyze campaign performance metrics to improve lead generation effectiveness Assist in audience targeting, segmentation, and the development of campaign materials Required qualifications Bachelor's degree in a related field preferred, or equivalent hands-on experience in digital marketing 2+ years of experience in digital marketing, demand generation, or related roles Strong hands-on knowledge of Google Ads and LinkedIn Ads Familiarity with analytics and reporting tools such as Google Analytics and Salesforce/Pardot Understanding of key marketing performance metrics including CTR, CPC, and ROI