Online Content Creator

Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. Join us to invest in yourself, your career, and the financial world. SoFi is looking for a strategic leader to own and evolve our educational content program, with a focus on financial news literacy and newsletters — from big-picture vision to day-to-day execution. The Senior Content Strategist will be responsible for driving the direction of SoFi’s newsletter program, including a wide variety of campaigns and content programs connected to it. We are looking for someone with demonstrated experience managing a newsletter, content product, or editorial program as a business, not just as a publication. Newsletters and educational email are one format in SoFi’s rich and evolving multimedia content engine, so overseeing this program requires multidisciplinary content marketing expertise. You'll use audience insights and performance data to ensure every issue, feature, and supporting asset delivers genuine relevance and utility. You are an expert communicator, an entrepreneurial operator, and a data-literate strategist who knows how to measure what matters and use those insights to drive meaningful change. Ideally you have experience with personal finance and investing focused content, with practice translating complex concepts into digestible stories across multiple formats. Fluency with AI-assisted tools is a requirement, as you'll design and operate workflows that use AI to accelerate research, sourcing, and production. Awareness of and connection with industry—content, media, and financial technology—will ensure SoFi’s content program is innovative and culturally aware. You'll join a brand-oriented content team whose mission is to make financial knowledge and empowerment more accessible. In a world of misinformation, our goal is to deliver credible, clear, and compelling intelligence and insight. Define and own the strategic vision for SoFi's newsletter program, setting a clear direction that balances audience value with business impact — and evolving that direction based on performance insights. present it with authority to senior stakeholders, adapting your narrative for marketing leaders, product partners, and executives alike. Develop and execute a subscriber growth strategy that spans organic, paid media, paid social, lifecycle marketing, and content syndication across external platforms — managing campaign oversight end-to-end from creative asset production to performance analysis and recommendations for next steps. Leverage audience insights and performance data to ensure the newsletter consistently delivers relevance to our target readers, iterating on content strategy as those insights evolve. Identify opportunities to expand the newsletter portfolio with the introduction of new content products, bringing creativity and innovation to the vision, planning and execution of these new ideas. Identify opportunities for AI integration across content sourcing, creation, and distribution phases of workflow. Manage implementation, reporting, and iteration with vendors, technology partners, and core newsletter teams to maximize AI impact. Build strong working relationships with product marketing, editorial, brand strategy, social, data science, lifecycle marketing, product, and design teams. Submit briefs and work directly with the design team to generate custom creative; guide internal creative resources with clear direction and high aesthetic standards Identify opportunities to amplify newsletter content on social channels and tap into community conversations Design subscriber growth campaign opportunities with greatest ROI, clearly conveying newsletter program objectives to ensure deeply impactful results Ensure newsletter infrastructure is set up to capture data required to fulfill newsletter strategy, and that data captured is being translated into usable insights for editorial and product marketing teams Grow subscriber audiences with innovative third party tools Integrate AI for content production efficiencies Leverage content measurement & reporting resources Product Marketing & • Business Units: Editorial & • Creative: Social & • Paid Media: Marketing Data Science: Marketing Technology: Provide oversight to the newsletter program’s operations, spanning editorial planning, production, and measurement. Establish and oversee a structured A/B testing framework in partnership with lifecycle marketing • Set the operating model for new newsletter franchises, designing the blueprint for how cross-functional teams will collaborate to bring new content