Senior Marketing Manager (m/f/d)

Your tasks: • ABM & Demand Generation: Build and execute ABM programs with Sales (ICP, target accounts, campaigns) to drive MQL/SQL and pipeline • Sales Enablement: Create targeted assets (battlecards, case studies) and support deals to improve win-rates and velocity • US Localization: Adapt Head Quarter content for US markets (Defense, Semiconductor, Automation) and ensuring clear, benefit-oriented messaging • Partner Marketing: Grow partner programs via co-marketing and joint initiatives with integrators/distributors • Field & Events: Manage US trade fairs, roadshows, and partner events (including lead gen & follow-up) • Performance & Reporting: Track pipeline contribution, revenue influence, and partner success using tools like Salesforce/HubSpot. Success is measured by attributable pipeline contribution. Your profile: • B2B Technical Marketing Expert: Several years of experience marketing complex technical products that require explanation (ideally Machine Vision or Industrial Tech). Experience marketing into Defense ecosystems is a plus, ability to work with partners and customers in regulated environments preferred. • ABM & Sales-Aligned: Proven track record in Account-Based Marketing and demand generation within complex sales cycles. You thrive on close operational cooperation with sales teams • US Market Specialist: Native or near-native US English communication skills. Ability to craft clear, precise, and industry-specific messaging • Strategic & Hands-On: You are a builder who can establish processes from scratch while executing tactical campaigns • Collaborative Leader: Team-oriented with strong stakeholder management skills. Willingness to travel ~20% within the US for field marketing and events Your benefits: This is a high-visibility key role with direct reporting to the CMO, giving you a clear mandate to drive US growth. You will enjoy significant creative freedom to build the ABM, partner, and develop the US adaption of the brand strategy. You will benefit from global support, collaborating with HQ for content and product expertise while owning US execution. We offer competitive compensation, with salary and benefits aligned with US standards based on your experience and location. Become part of our team and help us shape the future of innovative image processing solutions—we look forward to receiving your application!