Chief Operating Officer (Remote)

Chief Operating Officer (COO) GUAPI Job description: About GUAPI GUAPI is a fast-scaling global premium streetwear brand, with strong traction across the US, Japan, and Europe. Known for bold design, limited drops, and cultural relevance, GUAPI is now entering a critical phase: transitioning from a fast-growing brand into a structured, scalable, and investor-ready company. Challenges You Will Solve • Lack of structured processes across operations, CX, and logistics • Improving systems between Shopify, 3PL, and internal workflows • Inefficient handling of preorders vs available inventory • Poor visibility on profitability and SKU-level performance • High dependency on manual work and team coordination • Growth initiatives not translating into consistent revenue • National & International growth to be fully structured Key Responsibilities 1. Operational Structure & Execution • Build and implement SOPs across all departments (CX, logistics, wholesale, finance) • Fix operational inefficiencies in: • CX quality • inventory flow • preorder management • Ensure daily execution discipline across teams 2. Systems & Process Optimization • Align and optimize: • Shopify • 3PL (Quiet / Stord) • internal tools (Gorgias, Klaviyo, etc.) • Reduce manual errors (e.g., fulfillment mistakes, stock mismatches) • Implement scalable workflows and automation 3. Revenue Execution Support • Ensure growth initiatives actually translate into: • revenue • sell-through • Align:• marketing • wholesale • inventory strategy • Support better product drop planning (avoid cannibalization) 4. Team Management & Accountability • Introduce clear KPIs across all teams • Manage remote global team • Hold departments accountable for: • execution • performance • timelines • Maintain consistent quality across all departments every day. 5. Scaling Infrastructure • Build the internal structure required to scale from: • $12M $30M+ revenue • Define org structure (who to hire, when, and why) • Reduce founder dependency in operations 6. Financial & Reporting Readiness • Work closely with accounting to: • ensure accurate monthly P&L • improve inventory-based COGS tracking • Build investor-ready reporting • Prepare the company for: • due diligence • potential sale or fundraising Ideal Candidate • 815+ years in operations / COO / Head of Operations roles • Experience scaling fashion / e-commerce / streetwear brands • Strong understanding of: • inventory & supply chain • DTC + wholesale models • Proven ability to: • fix messy operations • build structure from chaos • Experience preparing companies for: • investment or acquisition (big plus) • Highly execution-focused (not just strategy) What We Offer • Competitive compensation (base + performance bonus) • High ownership and decision-making power • Direct collaboration with founder & leadership • Opportunity to structure and scale a global brand • Potential long-term upside tied to company growth