Digital Growth & SEO Manager

Job Summary We are seeking an energetic and results-driven Digital Growth & SEO Manager to lead our online visibility and digital marketing initiatives. In this pivotal role, you will develop and execute comprehensive SEO strategies, optimize digital campaigns, and harness data-driven insights to accelerate organic growth. Your expertise will empower our brand to reach new audiences, improve website performance, and maximize conversion rates across multiple channels. This paid position offers an exciting opportunity to shape innovative marketing solutions in a fast-paced environment dedicated to continuous growth. Responsibilities • Develop and implement comprehensive SEO strategies utilizing advanced SEO tools to improve organic search rankings and drive targeted traffic. • Conduct thorough keyword research to identify high-impact opportunities aligned with business objectives. • Optimize website content, structure, and technical elements using HTML, CSS, and content management systems like WordPress to enhance search engine visibility. • Manage and refine paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and SEM channels to boost performance marketing efforts. • Utilize Google Analytics, SQL, and other analytics tools to monitor website performance, analyze user behavior, and generate actionable insights for ongoing optimization. • Collaborate with content creators to produce compelling copy, engaging visuals using Adobe Creative Suite or Photoshop, and social media content that resonates with target audiences. • Implement conversion optimization techniques through A/B testing, landing page improvements, and marketing automation tools to increase lead generation and sales conversions. • Oversee social media management strategies across platforms like Facebook and LinkedIn to enhance brand awareness and engagement. • Coordinate email marketing campaigns using marketing automation platforms to nurture leads and maintain customer relationships. • Stay current with industry trends in digital marketing, SEO best practices, E-commerce developments, and emerging technologies such as JavaScript or performance marketing tactics. Skills • Proficiency with SEO tools such as SEMrush, Ahrefs, or Moz for keyword research and site audits. • Strong knowledge of SEO principles combined with hands-on experience in technical optimization using HTML, CSS, JavaScript, and Content Management Systems like WordPress. • Expertise in Google Ads (formerly Google AdWords), Facebook Advertising, Google Analytics, and marketing automation platforms. • Skilled in content creation including copywriting for web pages, blogs, social media posts, and email campaigns. • Ability to analyze data effectively using analytics tools to inform strategic decisions; experience with performance marketing metrics is essential. • Creative skills in graphic design using Adobe Photoshop or Adobe Creative Suite for visual content development. • Experience in conversion rate optimization techniques such as A/B testing and landing page enhancements. • Knowledge of B2B marketing strategies within digital environments; familiarity with E-commerce platforms is a plus. • Strong understanding of social media management practices across various channels including Facebook Business Manager. Join us as a Digital Growth & SEO Manager if you’re passionate about driving digital innovation through strategic thinking, technical expertise, and creative problem-solving! Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • Life insurance • Paid time off • Vision insurance