Chief Marketing Officer

Chief Marketing Officer Greater Newark, NJ Area • Hospital, acute care healthcare system experience required A growing, healthcare organization in Northern New Jersey is seeking a Chief Marketing Officer to lead brand strategy, growth, and market positioning during a period of rapid expansion and transformation. About The Organization This health system has undergone significant evolution in recent years, fueled by strong investment, operational transformation, and a commitment to delivering high-quality, cost-effective care. The organization is building a more connected, patient-first model supported by innovation, advanced clinical programs, and an expanding regional footprint. The Opportunity The Chief Marketing Officer will serve as a key member of the executive leadership team, responsible for building a modern, data-driven marketing function that supports system-wide growth, physician alignment, and patient engagement. This is a high-impact, build-and-scale role—ideal for a leader who thrives in fast-moving, entrepreneurial healthcare environments. Key Responsibilities • Develop and execute a system-wide marketing & brand strategy • Drive patient acquisition, service line growth, and market share expansion • Lead digital transformation across marketing • Partner closely with executive and physician leadership to align growth initiatives • Oversee branding, communications, PR, and community engagement • Build and mentor a high-performing marketing team Focus Areas • Advanced surgical programs (robotics, neurosurgery, spine) • Women’s health & maternity services • Emergency and acute care access • Outpatient and specialty network growth Ideal Candidate • Proven Chief Marketing Officer or senior marketing executive experience within hospital systems or multi-site healthcare organizations • Track record of driving volume growth and brand differentiation • Strong digital, consumer marketing, and physician engagement expertise • Experience in high-growth, turnaround, or newly integrated environments preferred • Strategic thinker with hands-on execution capability For More Information Apply and Contact: Ken Small Senior Staffing Partner Incendia Partners Tel: 603-661-6837 [email protected] #ZR