CRM Manager – Acquisition, Activation

Job Description: • Adapt and scale the Neko CRM programme to the US market. • Own localisation of journeys, regulatory compliance (CAN-SPAM, TCPA, CCPA/CPRA), and US-specific workflows. • Drive parity with EU performance while meeting regional requirements. • Successfully adapt and launch core EU journeys for the US market with documented localisation changes. • Achieve parity or better performance vs EU benchmarks (activation, rebooking) within a reasonable timeline. • Build and maintain US-specific comms library (insurance receipts, regulatory notices, state-specific messaging) with zero compliance violations. • Establish regular US vs EU performance comparison and feed learnings back to EU team. • Lead CCPA/CPRA consent management and preference centre strategy for US customers. Requirements: • 5–10 years in CRM, lifecycle, or acquisition marketing in the US market • Deep expertise in US comms regulations: CAN-SPAM, TCPA, CCPA/CPRA, state-level privacy laws • Hands-on journey-building experience in a CRM/marketing automation platform (e.g. Braze, Iterable, Bird, SFMC) • Cross-market campaign adaptation experience; ability to localise without losing strategic intent • Strong data literacy and SQL comfort or demonstrable willingness to learn — at Neko, the CRM team works close to the data • Ability to partner with Legal/Compliance on messaging and workflows Benefits: • n/a