Senior Manager, Demand Generation

Driving paid marketing demand strategy and performance across RV & Campground and Marine verticals, the full-time Senior Manager, Demand Generation will manage scalable demand generation programs to increase qualified pipeline, bookings, and revenue growth while collaborating cross-functionally to optimize marketing ROI. Key Responsibilities Own the strategy, execution, and optimization of paid demand generation programs across relevant brands Manage multi-channel paid acquisition efforts including Google Ads, paid social, and display advertising Monitor and analyze funnel performance, translating data into actionable insights for optimization Required Qualifications 5+ years of experience in demand generation, performance marketing, or digital marketing strategy Proven experience managing paid acquisition programs with measurable impact on pipeline and revenue Strong expertise in Google Ads, paid social, and marketing analytics Experience with marketing performance metrics including CAC and ROAS Ability to operate strategically while being hands-on in campaign execution