Senior Paid Search Manager

<div class="content-intro"><h4><strong>Help make the world more hospitable </strong></h4> <p>The hospitality industry is uniquely human, and it deserves technology that’s just as inspiring as the people behind it. At Mews, we’re transforming the industry with a platform that helps hotels run smarter, move faster and create better guest experiences.</p> <p>You’ll work with smart, curious people who care deeply about what they do. You’ll have autonomy and the trust to make good decisions and move quickly. And you’ll enjoy a real sense of purpose as you see the impact of what we’re building.</p> <p>If you’re motivated by ownership, curiosity and meaningful impact, and are driven to deliver consistent high performance, you’ll feel at home here.</p> <h4><strong>About the role</strong></h4> <p>Let's get into the specifics. It’s impossible to capture every nuance of a role – especially at a rapidly growing company like Mews – but if we had to distil it into a job description (which we do because this is a job description), it would be this:</p></div><p class="font-claude-response-body break-words whitespace-normal">Mews runs paid search across multiple markets, and this role owns all of it. As Senior Paid Search Manager, you will set the end-to-end paid search strategy — from campaign planning and execution through to optimisation, testing, and performance reporting — with direct impact on acquisition, revenue, and efficiency targets.</p> <p class="font-claude-response-body break-words whitespace-normal">This is a role for someone who has built and run paid search programs at scale. The paid search channel is a core acquisition driver at Mews, and the person in this role will set the strategic direction, define what good looks like across markets, and bring the rigour to back every move with data.</p> <p class="font-claude-response-body break-words whitespace-normal">Mews operates in a genuinely complex paid search environment — multiple markets, multiple languages, and a commercial motion that spans SMB through enterprise. The work here is more varied than most paid search roles because of that complexity, and because you will be working directly with Data, Measurement, Finance, Brand, and Regional Marketing teams to tie search activity to real commercial priorities rather than managing a channel in isolation.</p> <p class="font-claude-response-body break-words whitespace-normal"><strong>What you would do</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Own paid search strategy end-to-end across all Mews markets — campaign planning, execution, optimisation, testing, and reporting.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Monitor and optimise performance against acquisition, revenue, ROI, and efficiency targets.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Partner with Product Marketing, Brand, Data, Finance, and Regional Marketing teams to align search activity with commercial priorities.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Identify growth opportunities through experimentation, automation, and new platform capabilities.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Manage agency and platform relationships where applicable and ensure best practice implementation.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Produce insights and recommendations that influence broader performance marketing strategy.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"><strong>What you would bring</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Deep expertise in Google Ads and Microsoft Ads — bidding strategies, attribution, conversion tracking, and web measurement are things you know well, not things you are still learning.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Strong quantitative skills: you are comfortable working with large datasets and interpreting them to make sound commercial judgements.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A clear track record of improving paid search performance against measurable targets — acquisition volume, CAC, ROI, or similar.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience with reporting and visualisation tools such as GA4, Looker, Tableau, or SQL.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">A solid grasp of digital marketing measurement and experimentation methodologies.</li> <li class="font-claude-response-body whitespace-normal break-words pl-2">You use AI as a real part of your workflow, not as a novelty.</li> </ul> <p class="font-claude-response-body break-words whitespace-normal"><strong>Nice to have</strong></p> <ul class="[li_&amp;]:mb-0 [li_&amp;]:mt-1 [li_&amp;]:gap-1 [&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3 print:block print:space-y-1"> <li class="font-claude-response-body whitespace-normal break-words pl-2">Experience with automation, scripts, or AI-enabled optimisation techniques in a paid search context.</li> </ul><div class="content-pay-transparency"><div class="pay-input"><div class="title">Spain</div><div class="pay-range"><span>€51.000</span><span class="divider">&mdash;</span><span>€87.000 EUR</span></div></div><div class="pay-input"><div class="title">UK</div><div class="pay-range"><span>£59,000</span><span class="divider">&mdash;</span><span>£99,000 GBP</span></div></div><div class="pay-input"><div class="title">Netherlands</div><div class="pay-range"><span>€68.000</span><span class="divider">&mdash;</span><span>€97.000 EUR</span></div></div><div class="pay-input"><div class="title">France</div><div class="pay-range"><span>$59,000</span><span class="divider">&mdash;</span><span>$91,000 USD</span></div></div><div class="pay-input"><div class="title">Germany</div><div class="pay-range"><span>$71,000</span><span class="divider">&mdash;</span><span>$91,000 USD</span></div></div><div class="pay-input"><div class="title">Ireland</div><div clas