Digital Marketing Manager / Director of Digital Marketing

Now Hiring Digital Marketing Manager / Director of Digital Marketing! Location: DFW, TX Compensation: $90K–$130K base DOE + performance bonus tied to cost-per-signed-case reduction and signed-case volume growth Core Responsibilities Own Google Ads, Local Service Ads (LSA), and Microsoft Ads strategy and daily execution Manage Google Business Profile, review acquisition cadence, and online reputation Oversee external vendor relationships (SEO and future paid media vendors), ensuring accountability to KPIs and deliverables Build and manage the firm’s intake-to-signed-case attribution model Report directly to leadership with weekly performance dashboards Coordinate closely with intake staff to connect ad clicks, calls, consultations, and signed cases Required Experience 3–7 years of hands-on Google Ads management experience Minimum 2+ years within the legal industry (Personal Injury strongly preferred) Experience managing LSAs, including Google Screened verification Proven success managing paid media budgets of $10K+ monthly Working knowledge of CallRail (or similar call tracking platforms), GA4, and Google Tag Manager Strongly Preferred Bilingual Spanish Agency-to-client-side background preferred (Scorpion, Hennessey, BluShark, Consultwebs, Rankings.io, etc.) Familiarity with Texas legal advertising compliance under Disciplinary Rules 7.02–7.05