Senior SEO Executive, Performance Content

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p></p> <p><strong><span data-contrast="auto">Job Title:</span></strong><span data-contrast="auto"> Senior Account Executive – SEO Content &amp; Digital PR Strategy</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Location:</span></strong><span data-contrast="auto"> WPP London -&nbsp;One, 1 Southwark&nbsp;Brg, Southwark Bridge Rd, London SE1 9HL</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Reporting to:</span></strong><span data-contrast="auto"> Head of Performance Content</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">About the Role</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">Are you a digital marketer with a passion for search, content, and creative strategy? Are you excited by how AI is changing the way people discover brands online?</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">We are looking for an ambitious Senior Account Executive  to join our SEO Performance Content Team.&nbsp;</span><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-contrast="auto">In this role, you will work closely with the Head of Performance Content to deliver organic search growth and authority. You will work across a prestigious portfolio of household names (including a global FMCG giant and leading brands across nutrition, pet care, and consumer goods) as well as supporting on other exciting client accounts.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">What makes this role unique?</span></strong><span data-contrast="auto"> This role bridges the gap between technical search optimisation and creative brand building. In our team, Digital PR is highly strategic and built entirely on SEO data to drive organic authority. Rather than running transactional media outreach and pitching journalists yourself, your focus will be on the strategic end-to-end SEO process&nbsp;-&nbsp;from content&nbsp;roadmapping&nbsp;and copywriting to conceptualising link-earning campaigns.</span><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">Key Responsibilities</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <p><span data-ccp-props="{}">&nbsp;</span></p> <p><strong><span data-contrast="auto">SEO Content &amp; Creation (approx. 70%)</span></strong><span data-ccp-props="{}">&nbsp;</span></p> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="1" data-aria-level="1"><strong><span data-contrast="auto">End-to-End Content Delivery: </span></strong><span data-contrast="auto">Support and work across the entire content lifecycle&nbsp;-&nbsp;from&nbsp;initial&nbsp;search data analysis and building out content strategy plans/roadmaps, to preparing briefs and writing copy.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="2" data-aria-level="1"><strong><span data-contrast="auto">Copywriting &amp; Creation: </span></strong><span data-contrast="auto">Write and edit high-quality, engaging, and SEO-friendly copy (from short-form landing pages to long-form articles) that aligns with&nbsp;clients’&nbsp;brand guidelines.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="3" data-aria-level="1"><strong><span data-contrast="auto">On-Page Optimisation: </span></strong><span data-contrast="auto">Review and optimise on-page content to ensure it is structured effectively for both search engines and emerging AI-search formats.</span><span data-ccp-props="{}">&nbsp;</span></li> </ul> <ul> <li data-leveltext="" data-font="Symbol" data-listid="6" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;multilevel&quot;}" data-aria-posinset="4" data-aria-level="1"><strong><span data-contrast="auto">Keyword &amp; Trend Research: </span></strong><span data-contrast="auto">U