Marketing & Social Media Manager

Social Media & Marketing Manager Location: Italy Job Type: Free-lance contract Department: Marketing & Social Media Reporting to: Managing Directors About the Role We are looking for a Social Media & Marketing Manager to strengthen our brand presence, develop high-quality content, and support the growth of our business across digital channels. This role is ideal for someone who combines creativity, strong execution skills, and a good understanding of the pharmaceutical and healthcare industry. You will take ownership of our social media presence, particularly LinkedIn, and work closely with the team to translate our expertise, products, projects, and ideas into compelling marketing content. You should be comfortable moving from strategy to execution: developing a marketing plan, creating a content calendar, writing posts, coordinating visual assets, launching campaigns, and analyzing results. Key Responsibilities Manage and grow the company’s LinkedIn presence, ensuring a consistent flow of relevant, engaging, and high-quality content. Develop and execute marketing plans to promote the company, its products, services, projects, and thought leadership. Create content strategies and campaigns designed to increase brand awareness, engagement, and visibility within the pharmaceutical and healthcare ecosystem. Create, schedule, publish, and monitor content across relevant social media channels. Write and edit social media posts, campaign copy, presentations, website content, and other marketing materials. Work closely with internal teams and subject-matter experts to transform complex topics into clear, engaging, and accessible content. Maintain and manage the marketing and editorial content calendar. Identify opportunities to showcase company expertise, customer projects, events, partnerships, and industry insights. Support lead-generation and business-development activities through targeted digital campaigns and content. Monitor social media and campaign performance and translate data into actionable recommendations. Track relevant KPIs and prepare regular reports on content and campaign performance. Research pharmaceutical, healthcare, digital health, AI, and marketing trends to identify new communication opportunities. Monitor competitors and relevant industry players to identify emerging formats, topics, and best practices. Ensure all external communications are consistent with the company’s brand identity, positioning, and tone of voice. Coordinate with designers, freelancers, agencies, external partners, and vendors when required. Continuously test new content formats and approaches to improve reach, engagement, and conversion. Knowledge & Skills We are looking for someone with: Strong knowledge of social media platforms, with particular expertise in LinkedIn. Excellent content creation, copywriting, and storytelling skills. Ability to develop and execute marketing campaigns from concept through implementation and measurement. Strong written and verbal communication skills. Excellent organizational and project-management capabilities. Ability to manage multiple activities and deadlines independently. Strong analytical skills and the ability to translate campaign data into practical recommendations. A creative mindset combined with strong attention to detail. Good understanding of digital marketing and lead-generation principles. Proficiency with Canva, Microsoft Office / Microsoft 365, and social media management tools. Professional working proficiency in English is a MUST Familiarity with AI-powered content and marketing tools is considered an advantage. Experience & Education 2–4 years of professional experience in Marketing, Digital Marketing, Content Marketing, or Social Media Management. Previous experience in the pharmaceutical, healthcare, medical, or health-tech sector is strongly preferred. Alternatively, experience within a marketing, communication, or advertising agency working with pharmaceutical or healthcare clients is highly relevant. Proven experience managing corporate social media accounts and executing digital marketing campaigns. Demonstrated experience in content planning, editorial calendars, and digital communication. A relevant personal or professional presence on LinkedIn is considered a plus. Certifications or formal training in Digital Marketing, Social Media Management, Content Marketing, or related disciplines are considered a plus. Preferred Background Candidates may have previous experience in: Pharmaceutical companies Healthcare companies Health-tech or digital-health companies Marketing and advertising agencies Digital marketing and communication agencies Agencies specializing in pharmaceutical and healthcare clients What We Value Beyond experience, we are looking for someone who is: Curious and proactive Comfortable taking ownership Able to turn ideas into concrete deliverables Interested in healthcare, technology, and innovation Capable of understanding complex subjects and making them engaging for an external audience Willing to experiment, learn from data, and continuously improve Comfortable working in a dynamic and entrepreneurial environment