Digital Marketing Specialist, Marketing

a content generator with expertise in the digital marketing place, an innovator with a strategic approach, and a consultant who aims for producing measurable results. As a Digital Marketing Specialist, you are a key member of the Marketing Team who produces content for the digital market place in collaboration with the business unit teams. We offer full benefits, a profit-sharing contribution to your 401k and a $10,000 anniversary bonus every five years. focused on selling and supporting Anton Paar's range of high-precision measuring instruments for physical, chemical, mechanical, and structural property analysis. Our exceptionally high investment in R&D fuels industry-leading solutions throughout a vast range of the industrial and academic landscape, impacting nearly every product you use in daily life. Anton Paar USA is a for-profit sales and service organization in the Anton Paar Group, privately owned by the charitable Santner Foundation with its headquarters in Graz, Austria. Develop, implement, and optimize digital marketing strategies in collaboration with business unit marketing managers Plan, execute and measure the impact of digital advertising campaigns Manage and optimize Google Ads and LinkedIn advertising initiatives Monitor social media channels, and foster community growth and engagement Manage email marketing platforms (e.g. Work within CRM platforms to support lead nurturing and campaign tracking Use performance data to present campaign and activity results, as well as to propose future strategies 3-5 years experience leading and executing digital marketing campaigns Hands on experience with Google Ads, LinkedIn advertising and social media platforms Knowledge of scientific methods and related applications a plus At Anton Paar, we truly value every application. Quick, transparent, and personal. Each application does get reviewed by a member of our corporate recruiting team. This position is not eligible for current or future work authorization or visa sponsorship. #