Senior Marketing Manager (Demand Generation)

Join EPAM’s Global Marketing team as our Senior Manager of Demand Generation — a newly created role with the unique opportunity to build and lead our demand marketing team. You’ll drive the planning, execution, and optimization of integrated demand generation programs across email, SEO, SEM, GEO, paid social, display, and other digital channels. We’re looking for a strategic leader with hands-on expertise in channel management and program performance, ready to maximize pipeline growth and revenue impact. This is an exciting time to make your mark at EPAM—apply now! Req#: 1009090325 Responsibilities • Execute comprehensive demand generation strategies across multiple channels (email, SEO, GEO, SEM, paid social, display, etc.) to drive qualified leads and pipeline growth • Lead and mentor a team of demand generation specialists, ensuring best-in-class execution and alignment with business objectives • Oversee the creation, deployment, and optimization of programs to maintain consistent messaging, brand alignment and channel performance • Design scalable "ABM in a Box" programs, providing turnkey playbooks, templates and resources that empower Field Marketing teams to execute targeted ABM campaigns independently • Monitor, analyze and report on program performance metrics, delivering actionable insights and recommendations for optimization • Collaborate with sales, product marketing and content teams to ensure alignment on target audiences, messaging and program goals • Manage demand generation budgets for efficient resource allocation and maximum ROI, while staying current with industry trends and best practices • Drive data-driven decision-making through rigorous A/B testing, attribution modeling, funnel analysis, and through new channels and tactics to expand reach and business results Requirements • Bachelor's degree in Marketing, Business or related field; Master's degree preferred • 7+ years of B2B demand generation experience, ideally in IT consulting or technology • Demonstrated success in management and optimization of large-scale, multi-channel demand generation programs • In-depth knowledge of digital marketing channels, including email, SEO, GEO, CTV, SEM, paid social and programmatic advertising • Strong analytical skills with hands-on experience in marketing analytics, performance monitoring and reporting • Proficiency with marketing automation platforms (e.g., Marketo, Demandbase), CRM systems (e.g., Microsoft Dynamics) and analytics tools (e.g., Google Analytics, Tableau) • Excellent leadership, communication and project management abilities • Ability to excel in a fast-paced, results-driven environment We offer • Medical, Dental and Vision Insurance (Subsidized) • Health Savings Account • Flexible Spending Accounts (Healthcare, Dependent Care, Commuter) • Short-Term and Long-Term Disability (Company Provided) • Life and AD&D Insurance (Company Provided) • Employee Assistance Program • Unlimited access to LinkedIn learning solutions • Matched 401(k) Retirement Savings Plan • Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time) • Paid Holidays - nine (9) total per year • Legal Plan and Identity Theft Protection • Accident Insurance • Employee Discounts • Pet Insurance • Employee Stock Purchase Program • If otherwise eligible, participation in the discretionary annual bonus program • If otherwise eligible and hired into a qualifying level, participation in the discretionary Long-Term Incentive (LTI) Program This Remote Position Cannot be Performed in New York City. This posting includes a good faith range of the salary EPAM would reasonably expect to pay the selected candidate. The range provided reflects base salary only. Individual compensation offers within the range are based on a variety of factors, including, but not limited to: geographic location, experience, credentials, education, training; the demand for the role; and overall business and labor market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $110,000 - $140,000. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position. In accordance with the LA County Fair Chance Ordinance, you may find a copy of the Notice containing a summary of the Ordinance’s key provisions here: Concept FCO Posting 8 27 24 (lacounty.gov) EPAM Systems, Inc. is an equal opportunity employer. We recognize the value of diversity and inclusion in creating success for our customers, business partners, shareholders, employees and communities. We are committed to recruiting, hiring, developing and promoting employees without discrimination. As a global employer, this commitment includes complying with all laws in the countries in which we operate. Nevertheless, we believe equal employment practices should not be limited to what the law requires. Equal opportunity and inclusion are essential to motivate, empower and recognize the best in everyone. At EPAM, employment actions are based on individual qualifications, without regard to race, color, religion, creed, gender, pregnancy status, sexual orientation, gender identity, gender expression, marital or familial status, national origin, ancestry, genetics, age, disability status, veteran status, citizenship status when otherwise legally able to work, or any other characteristic protected by law.