Head of Marketing

About 1st Formations

At 1st Formations, we empower entrepreneurs to start, run, and grow their businesses with confidence.

Running a business shouldn’t be slowed down by company formation, statutory compliance, accounting, or payroll. From day one, these essentials should be seamless, reliable, and intelligently handled — freeing founders to focus on building and scaling.

We’re a leading UK provider of company formation and compliance services, building a modern, fully integrated technology platform that supports founders at every stage of their journey. Our platform brings together formation, compliance, accounting, payroll, and ongoing business support in one cohesive experience.

No stitched-together services.
No legacy workflows disguised as software.

Just a single, scalable platform built for ambitious founders who want to move fast, stay compliant, and grow with confidence.

Why Join Us Now?

You’ll be joining a business with strong momentum, clear direction, and real opportunity for progression.

• £18m annual revenue, including £9m ARR

• Over 1 million companies formed

• Certified B Corp and Carbon Neutral Business

• Forecast to grow 5x–10x over the next three years

The Role

The Head of Marketing is a commercially minded, performance-driven leader responsible for driving customer acquisition, revenue growth, and online visibility across BSQ Group's portfolio of company formation websites. This role sits at the intersection of content, SEO, paid media, and analytics - with a mandate to grow our digital channels through rigorous, data-led execution.

This is not a brand-building role. As a specialist company formation business -where most customers form a company once in their lifetime - our acquisition model is built almost entirely on organic and paid online presence. The successful candidate will think like an ecommerce operator and measure success in conversions, cost per acquisition, and channel ROI.

Key Responsibilities

Performance & Acquisition

• Own the marketing strategy with a clear focus on performance, acquisition, and revenue contribution

• Manage a team of Senior Content Managers, Freelance Writers, Videographer, Social Media Manager, Affiliate Marketing Manager

• Set and manage KPIs across all channels: organic traffic, paid media ROAS, conversion rates, and cost per acquisition

• Drive continuous improvement in channel-level ROI and report results to senior leadership

Content & SEO

• Lead and develop two Senior Content Managers and oversee all freelance content production

• Set editorial strategy aligned to search intent, SEO priorities, and conversion goals

• Ensure content output — written, video, and social — serves acquisition objectives across all six websites

• Collaborate closely with the Head of Digital and SEO Director on keyword strategy and on-page optimisation

Paid Media & Affiliate

• Own paid media strategy and budget across search, display, and social channels

• Oversee affiliate marketing programme, including partner recruitment, commission structures, and performance tracking

Social Media & Video

• Provide strategic direction for social media and video content, keeping output commercially relevant

• Manage the in-house videographer and social media resource to maximise reach and engagement that drives acquisition

Cross-Functional Collaboration

• Work alongside the Head of Digital on shared resources (designers and developers) to ensure marketing-led projects are delivered on time

• Partner with the Head of Digital on data and analytics to build a joined-up view of customer journeys and acquisition performance

• Contribute to website strategy

What We Are Looking For

• Proven track record in a senior marketing role within an ecommerce, transactional, or lead-generation business

• Strong performance marketing mindset - demonstrates commercial results, not just reach or awareness metrics

• Hands-on experience leading content teams and setting editorial strategy tied to SEO and conversion

• Fluency in paid media channels (PPC, paid social) with budget management experience

• Experience with affiliate marketing programme management

• Credibility to lead and inspire Senior Content Managers- strong marketing expertise is essential for this

• Data-literate: comfortable interpreting analytics and making decisions based on performance data

• Experience working across multiple websites or digital properties

• Familiarity with company formation, legal services, or fintech verticals

• Experience working alongside digital/technical teams on CRO and UX-driven projects

• Understanding of SEO strategy at a directorial level (able to brief and challenge the SEO Director

What We Offer

• £90-110k and comprehensive benefits package

• Hybrid working model

• Real opportunities for progression as the business scales

• The chance to influence both customer experience and product development

• A culture that values ownership, impact, and continuous learning

Equal Opportunities
1st Formations is an equal opportunity employer and is committed to creating a diverse and inclusive workplace. We consider all applicants for employment without regard to race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, criminal history, disability, or gender identity. We encourage individuals from all backgrounds t