Brand Manager

We're seeking a Brand Manager to driving brand growth and market performance through strategic planning, cross-functional collaboration, and execution of key marketing initiatives. This role supports the core business while contributing to innovation and expansion efforts, with a strong focus on packaging execution, agency management, and financial performance. Key Responsibilities • Lead end-to-end packaging execution, including development, timelines, and coordination with internal teams and external agencies • Manage relationships with creative, media, and digital agencies, ensuring alignment on brand strategy, deliverables, and performance expectations • Support and execute integrated marketing campaigns, including digital marketing initiatives across various channels • Analyze and support P&L performance, including forecasting, budgeting, and identifying opportunities to improve profitability • Contribute to development and optimization of price-pack architecture to drive revenue growth and market competitiveness • Maintain and optimize the core product portfolio, ensuring consistent performance and brand positioning • Partner with cross-functional stakeholders to support product innovation and new launches • Assist in scaling product lines by identifying growth opportunities, improving market penetration, and enhancing brand visibility • Track, analyze, and report on brand performance metrics, making data-driven recommendations Qualifications • Bachelor’s degree in Marketing, Business, or a related field • 4–6 years of experience in brand management, marketing, or related roles • Experience managing external agencies and leading cross-functional projects • Exposure to digital marketing channels and campaign execution • Strong understanding of financial metrics, including P&L and pricing strategies • Ability to manage multiple priorities in a fast-paced environment • Strong analytical, organizational, and communication skills Determining compensation for this role (and others) at Vaco/Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law in geographies that require salary range disclosure, Vaco/Highspring notes the salary range for the role is noted in this job posting. The individual may also be eligible for discretionary bonuses, and can participate in medical, dental, and vision benefits as well as the company’s 401(k) retirement plan. Additional disclaimer: Unless otherwise noted in the job description, the position Vaco/Highspring is filing for is occupied. Please note, however, that Vaco/Highspring is regularly asked to provide talent to other organizations. By submitting to this position, you are agreeing to be included in our talent pool for future hiring for similarly qualified positions. Submissions to this position are subject to the use of AI to perform preliminary candidate screenings, focused on ensuring minimum job requirements noted in the position are satisfied. Further assessment of candidates beyond this initial phase within Vaco/Highspring will be otherwise assessed by recruiters and hiring managers. Vaco/Highspring does not have knowledge of the tools used by its clients in making final hiring decisions and cannot opine on their use of AI products.