Social & CRM Marketing Manager

Social & CRM Marketing Manager Job Type: W2 Contract Contract Duration: 6 months, Possible extension Location: Englewood Cliffs, NJ 07632 Work Arrangement: Fully Onsite, Monday - Friday Pay Rate: $55.00 - $57.00/hour Top Skills Required: Social Media, Influencer Marketing, CRM Role Overview This role is responsible for managing day-to-day Organic Social, Influencer, and CRM communications across all Home Appliance categories. The position partners closely with internal marketing teams and external agency partners to execute consumer-focused campaigns that drive positive sentiment and traffic to owned digital properties. Key Responsibilities • Manage day-to-day Organic Social and CRM communications calendars and execution across Home Appliance categories • Monitor social trends and apply insights to creative messaging and content strategy • Optimize CRM campaign performance through data-driven testing, audience segmentation, and data science modeling • Align creative execution with integrated marketing strategy to deliver fit-for-purpose, consumer-centric content • Partner with corporate marketing teams and adhere to governance council processes to ensure campaign prioritization and fair share of voice across shared channels • Manage execution of Social and CRM campaigns via internal tools and agency partners, ensuring clear communication, prompt responses, and on-time delivery Core Competencies & Skills • Strategy and business acumen • Self-starter with a desire to drive positive sentiment and consumer loyalty • Strong collaboration and communication skills • Ability to adapt quickly in a fast-paced, results-oriented environment • Strong planning and organizational skills to manage multiple campaigns and workstreams simultaneously • Knowledge of social platforms including Instagram, TikTok, YouTube, Pinterest, and Threads • Knowledge of Social and CRM best practices • Basic understanding of Adobe Campaign Manager, JIRA/Confluence, and data audience management systems • High proficiency in Microsoft Office, with emphasis on Excel (quantitative analysis) and PowerPoint (presentations) • Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations • Experience with Sprinklr reporting and community management tools • Experience managing agency partners and external relationships • Tableau reporting and analysis (preferred) • Global experience (preferred, not required) Detailed Functions • QA Social, Influencer, and CRM content including trafficking sheets; provide clear feedback and direction on required updates • Understand key product value propositions, marketing naming conventions, and nuances between product models • Develop and manage audience segmentation, data science modeling, and campaign audiences within proprietary tools • Manage agency creative outputs, ensuring alignment to briefs, actionable test plans, accurate URLs and trafficking sheets, and prioritization based on business needs • Partner with Digital and Brand Experience team members to ensure cohesive messaging and optimal landing experiences for email communications • Collaborate with IMC and PM teams to provide creative feedback • Consolidate and clearly communicate stakeholder feedback to agency partners • Manage social posting and content calendars with agency and internal stakeholders, maintaining backup plans as needed • Handle influencer product inventory requests and deadlines in alignment with company mandates • Contribute key activity updates as part of monthly marketing team share outs • Maintain internal documentation including finance reporting, campaign results, trackers, and marketing calendars; distribute updates to stakeholders as appropriate • Share Social and Influencer content with internal stakeholders, including paid media teams and retail partners, for potential usage • Support limited community management, including YouTube playlists and collaborative posts • Act as a subject matter expert for managed channels • Partner with global counterparts on content needs and feedback #INDPRO