SALESFORCE MARKETING CLOUD MANAGER (Boston Office)

Svitla Systems Inc. is looking for a Salesforce Marketing Cloud Manager for a full-time position (40 hours per week) in the USA, Boston. Our client is an insurance company that offers a range of personal and commercial products, including auto, homeowners, renters, and umbrella policies. You will lead the strategy and execution of the Salesforce Marketing Cloud platform. As both a Technical Owner and Digital Product Manager, you will shape the roadmap, own platform optimization, and drive customer engagement through personalized, data-driven communication. You’ll be at the intersection of technology, marketing, and innovation, helping elevate the digital experience and drive measurable results. The role is expected to be on-site for 4 days/week at Boston office. Requirements 5+ years of hands-on experience with Salesforce Marketing Cloud (including Journey Builder, Mobile Studio, Automation Studio). Solid knowledge of AMPscript, SQL, SSJS, and APIs. Proven success in managing end-to-end marketing automation strategy and execution. Strong skills in project management and the ability to lead in a fast-paced environment. Experience using Jira to manage backlogs and organize work. Ability to communicate complex technical topics to business stakeholders. Experience with Salesforce Data Cloud and Agentforce is a huge plus. Bachelor's degree in Marketing, Computer Science, Information Technology, or related field. Salesforce Marketing Cloud Certifications are preferred. Responsibilities Lead the administration, configuration, and optimization of Salesforce Marketing Cloud (SFMC) and Data Cloud. Architect solutions across SFMC modules (Journey Builder, Mobile Studio, Cloud Pages, etc.) for email, SMS, and mobile campaigns. Oversee system integrations, data structure, AMPscript and SSJS scripting, and API use cases. Maintain compliance with digital communication regulations (CAN-SPAM, TCPA). Serve as the Product Owner for SFMC, managing the vision, roadmap, and backlog to align with broader marketing and business goals. Collaborate with stakeholders to turn customer insights into automation strategies that drive acquisition, retention, and conversion. Manage and mentor a team of Marketing Cloud Developers, fostering professional growth and technical excellence. Partner with cross-functional teams in Marketing, IT, and Analytics to deliver seamless digital experiences. Design and launch multichannel customer journeys using automation tools and advanced data segmentation tactics. Run A/B tests and optimize performance using tools like Einstein Recommendations, analytics, and personalization features. Build dashboards and reports to track KPIs, including open rates, click-through rates, and conversion performance. Use insights and root cause analysis to drive continuous improvement and marketing efficiency. Stay ahead of industry trends, emerging technologies, and platform enhancements. Identify new opportunities to enhance customer experience and improve ROI. Bring artificial intelligence into the day-to-day workflow to further enhance team outcomes.