Director of Social Media & Creative Strategy

Company: Upward News RedBalloon posts jobs on behalf of client companies Job Summary We’re looking for a Director of Social Media & Creative Strategy to scale our presence from 350K Instagram followers to 1 million—and beyond. You’ll be responsible for turning our newsroom’s reporting into highly shareable graphics and short-form videos that break through the noise, drive viral growth, and expand our influence across platforms. You’ll own our social channels and be directly responsible for their explosive growth. Send an email to *****@*****.*** with cover letter and resume for a response. (We will ignore AI-generated submissions) Responsibilities Build and execute a growth roadmap to take Instagram from 300K to 1M followers. Create and oversee graphics, reels, and short-form videos designed to go viral. Spot trending stories and cultural moments, package them into social-first formats fast. Own the look, tone, and style of all social content to maintain consistency and authority. Manage daily content calendars, posting schedules, and engagement strategies. Work with editorial to repurpose stories into high-performing visual and video content. Track performance metrics, A/B test creative, and continuously optimize for growth. Lead creative experimentation across Instagram, TikTok, YouTube Shorts, and X. Qualifications Proven track record of growing social media accounts. Skilled in short-form video editing (Reels/TikTok/Shorts) and graphic design. Deep understanding of what drives virality and audience engagement. Data-driven mindset with strong instincts for timing, format, and platform trends. Minimum 3 years experience in social media growth, digital media, or creative direction. Passion for news, culture, and digital storytelling.