Senior Manager, Search Marketing

For our client, we are seeking a Senior Manager Search Marketing to join the team of a leader in the Finance & Insurance space. This role will drive search and content-led growth initiatives that improve visibility, acquisition, and measurable demand. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. The position offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a regulated financial services environment. Location: Remote - US based candidates only, no visa sponsorship available Compensation: $140,000 – $155,000 annually Responsibilities Own strategy and execution of paid search on Google Ads and Microsoft Advertising Manage a $10-30M annual search budget with accountability for performance metrics Build and maintain keyword and ad group structures Collaborate on ad copy development and execute A/B testing Identify efficiencies and advocate for data-driven budget increases Create measurement frameworks for long conversion cycles Integrate downfunnel data into search strategies Stay updated on platform changes and implement actionable strategies Explore AI tools for campaign optimization Manage agency relationships and performance expectations Qualifications 7+ years of hands-on paid search experience 3+ years managing programs with $5M+ annual spend Demonstrated success in scaling search programs Deep expertise in Google Ads and Microsoft Advertising Experience with complex, multi-touch conversion cycles Strong analytical skills and data-driven mindset Excellent cross-functional communication abilities Benefits Generous medical, dental, and vision coverage Work-from-home stipend Parental leave Plenty of paid time off to recharge Equity options for sharing in the company's growth Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.