Performance Marketing Manager

Overview Konica Minolta is looking for a Performance Marketing Manager who knows how to turn spend into pipeline, traffic into conversions, and insights into action. If you’re obsessed with efficient growth, energized by data, and believe that informed experimentation beats guesswork every single time, this role is for you. As our Performance Marketing Manager, you will own the strategy, optimization, and performance accountability for our paid digital programs, SEO and AI‑driven search visibility, and the conversion rate optimization (CRO) roadmap across the marketing funnel. Your mission is to ensure that our brand shows up where and how modern buyers search, evaluate, and convert—across traditional search engines and emerging AI-powered experiences. This role blends strategy, experimentation, and analytics. You’ll partner closely with Marketing Managers, Website Development, Analytics, Automation, and Social Activation to ensure every marketing dollar and organic effort is optimized for measurable impact. This role is based at our Corporate Headquarters in Ramsey, NJ and follows a hybrid schedule, with onsite work Monday–Thursday and remote work on Fridays. Responsibilities Paid Media Strategy & Channel Performance • Own the manage paid media strategy across search, social programmatic, and ABM channels. • Set performance targets tied to pipeline, CAC, CPL, and revenue targets. • Oversee and optimize budget allocation, pacing, and forecasting. • Direct and manage agency partners to ensure high‑quality execution, testing, targeting precision, and performance reporting. • Align paid programs with GTM priorities, campaign launches, and ICP strategies. • Ensure tracking, attribution, and measurement are set up correctly for every campaign, in partnership with analytics and campaign ops. SEO & AI Search Optimization • Own the SEO strategy and roadmap, including traditional search and AI-powered search visibility. • Conduct keyword, intent, and query analysis to understand how buyers search across Google, Bing, and AI interfaces (e.g., AI Overviews, ChatGPT-style answers). • Partner with Website Development on technical SEO and AI search readiness, including page structure, schema, site speed, crawlability, and content accessibility. • Partner with Marketing Managers and Content teams to optimize content for human search intent and machine interpretation. • Monitor organic performance across: • Traditional rankings and traffic • Featured snippets and rich results • AI-generated search summaries and answer inclusion (where measurable) • Align paid and organic search strategies to maximize SERP and AI answer presence while improving overall demand efficiency. Conversion Rate Optimization (CRO) • Own the CRO roadmap across landing pages, forms, CTAs, and offers. • Diagnose drop‑off points and friction across paid, organic, and AI‑influenced traffic paths. • Lead structured A/B and multivariate testing using a hypothesis-driven framework. • Partner with Website Development to design, implement, and QA experiments. • Work with Analytics to evaluate test impact, statistical significance, and downstream pipeline effects. Performance Experimentation & Insights • Build a unified testing and experimentation framework across paid media, SEO, AI search visibility, and CRO. • Identify high-impact opportunities and prioritize initiatives based on business value. • Translate analytics and data insights into actionable recommendations and tests. • Share learnings and performance trends with marketing leadership to inform strategy and investment decisions. Qualifications • 7+ years in performance marketing, growth, or demand generation roles • Experience owning paid media strategy • Strong SEO strategy and optimization experience, including technical, on-page, and intent-based SEO • Understanding of schema, structured data, and content discoverability • Familiarity with AI-driven search behavior and emerging generative search experiences • Proven experience with CRO, experimentation, and funnel optimization • Strong analytical skills with tools like GA4, Looker, Salesforce Marketing Cloud • Proven ability to synthesize detailed information into executive‑level insights, clearly articulating business impact, optimization opportunities, and recommended actions to leadership • Strong collaboration skills #LI-MD1 About Us Konica Minolta Business Solutions' (Konica Minolta) journey started more than 150 years ago, with a vision to see and do things differently. The company partners with clients to Give Shape to Ideas by supporting their digital transformation through its expansive Intelligent Connected Workplace portfolio. Its business technology offerings include IT Services, intelligent information management, video security solutions and managed print services, as well as office technology and industrial and commercial print solutions. 2025 marks Konica Minolta’s 20th anniversary in production print, for which it celebrates "20 Years of Excellence, Innovation and Impact,” and continues to lead the way in digital commercial printing. This year also commemorates 20 years of Konica Minolta’s bizhub brand. Over the past two decades, the bizhub series has revolutionized office technology and redefined how businesses operate. It has continuously evolved to meet the needs of modern workplaces, fueled by advances in technology and a commitment to innovation. Konica Minolta is proud to be ranked on the Forbes 2025 America's Best Large Employers list, included on CRN’s MSP 500 list numerous times; recognized as the #1 Brand for Customer Loyalty in the MFP Office Copier Market by Brand Keys for eighteen consecutive years and presented with Keypoint Intelligence’s BLI 2025 and 2021 A3 Line of The Year and BLI 2021-2023 Most Color Consistent A3 Brand Awards for its bizhub One i-Series. For more information, please visit Konica Minolta online and follow it on Facebook, YouTube, LinkedIn and Twitter. Konica Minolta operates on a North American Shared Services model, which aligns cross-border priorities and enhances delivery to its field organization. This combines service functions in the U.S. and Canada, ultimately providing more resources to support areas such as sales administration, logistics and supply chain, marketing, product planning, finance, IT, HR and legal. Au sujet de Konica Minolta Solutions d’affaires Konica Minolta (Konica Minolta) a entamé son parcours il y a plus de 150 ans, avec la volonté de voir et de faire les choses autrement. Elle fait équipe avec ses clients pour donner forme à leurs idées en appuyant leur transformation numérique grâce à un riche portefeuille de solutions pour un milieu de travail connecté et futé. Parmi ses technologies d’affaires, on retrouve des services de TI, la gestion intelligente de l’information, des solutions de sécurité vidéo et des services d’impression gérés ainsi que des technologies de bureau et des solutions d’impression industrielle et commerciale. L’année 2025 marque le 20e anniversaire de l’entrée de Konica Minolta dans le marché de l’impression de production; l’entreprise souligne « 20 années d’excellence, d’innovation et de résultats » tout en continuant d’être une figure de proue dans l’impression numérique commerciale. C’est aussi l’année où la marque bizhub de Konica Minolta célèbre ses 20 ans, au cours desquels la gamme a révolutionné la technologie de bureau, redéfini les processus des entreprises, et évolué continuellement pour répondre aux besoins des milieux de travail modernes, mue par les avancées technologiques et la volonté d’innover. Konica Minolta est fière de faire partie du palmarès 2025 des meilleurs grands employeurs d’Amérique de Forbes, d’avoir figuré à plusieurs reprises au palmarès CRN des 500 fournisseurs de services gérés, d’avoir été nommée la marque numéro un en matière de fidélité des clients sur le marché des appareils de bureau multifonctions par Brand Keys pendant 18 années consé