SEO Manager

Job Summary We’re looking for an SEO Specialist to own and execute our organic search strategy across traditional search engines and emerging AI-driven platforms. This role is responsible for driving qualified traffic, improving search visibility, and ensuring our content is optimized not just for rankings—but for how users discover information in modern search experiences, including AI-generated results. Key Responsibilities • Own SEO Strategy • Develop and execute a comprehensive SEO roadmap aligned with business goals • Continuously analyze performance and adjust strategies based on data and algorithm updates • Optimize for Traditional & AI Search • Optimize content for search engines like Google and Bing • Prepare and structure content for visibility in AI-powered platforms such as ChatGPT, Perplexity AI, and Google Gemini • Implement strategies for featured snippets, zero-click searches, and AI summaries • Keyword & Topic Research • Conduct keyword research with a focus on search intent, semantic relevance, and topical authority • Identify opportunities across both short-tail and long-tail queries, including conversational queries used in AI tools • Content Optimization & Creation • Manage writers their optimization of high-quality content that aligns with SEO best practices and user intent • Apply modern content frameworks (E-E-A-T, entity-based SEO, topical clustering) • Collaborate with content, product, and marketing teams to scale content production • Technical SEO • Audit and improve site structure, crawlability, indexing, and page performance • Work with developers to implement structured data (schema), Core Web Vitals improvements, and technical fixes • On-Page & Off-Page SEO • Optimize internal linking, headings, and content structure • Optimize website architecture, metadata, HTML tags, CSS, and JavaScript to improve site performance and search engine rankings. • Develop and execute link-building and digital PR strategies • Analytics & Reporting • Track, measure, and report on SEO performance using tools like Google Analytics and Google Search Console • Provide insights and recommendations based on traffic, rankings, and conversion data • Stay Ahead of Trends • Monitor search engine algorithm updates and AI search trends • Test and experiment with new SEO and AI content strategies Required Skills & Qualifications • Proven experience in SEO (5+ years) • Strong understanding of search engine algorithms and ranking factors • Experience optimizing content for both traditional and AI-driven search environments • Excellent writing and editing skills with a deep understanding of how to create high-ranking content • Familiarity with SEO tools (e.g., Ahrefs, SEMrush, etc) • Working knowledge of HTML, CSS, and basic web development concepts • Analytical mindset with the ability to interpret data and make decisions Preferred Qualifications • Experience with AI content tools and prompt engineering • Understanding of natural language processing (NLP) and semantic search • Experience with content management systems (e.g., WordPress) • Knowledge of conversion rate optimization (CRO) What Success Looks Like • Increased organic traffic and keyword rankings • Improved visibility in AI-generated search results and summaries • Growth in qualified leads and conversions from organic channels • Strong content performance across both search engines and AI platforms Pay: $65,000.00 - $95,000.00 per year Benefits: • 401(k) • 401(k) matching • Dental insurance • Health insurance • Paid time off • Vision insurance Work Location: In person